Blogging:
The Art Of Blog Posts With Affiliate Links

Buying-Intent posts

The first is highly targeted posts; i.e. writing an article a user would search as they’re deciding to buy something - so you would base these posts on buying-intent keywords. 

For example:

‘The best procreate brushes for creating fur’ 

‘Which font should you buy for creating vintage signage?’ 

‘Which mockup bundle offers the best value for money?’

There are a couple of good ways to find what users are searching for to help in choosing the right posts.

1 - Use Google - start typing the product area you are looking at and Google kindly brings up popular searches for terms, which may provide you with some other ideas.

I.e. 

Rather than write an article on ‘best procreate texture brushes’ you may decide to niche down a little and write an article on ‘best paper textures for procreate’. 

2 - Use ‘Answer The Public’ to find out the type of questions being asked on certain topics. If you haven’t heard of it before, it’s a keyword tool that visualises search questions and suggested autocomplete searches in an image and categorises them. It is a free service - although you are limited to just 3 searches a day - or you can pay to have unlimited. 

I.e.

Article ideas from this simple search include:

‘What Procreate Brushes To Use For Sketching’

‘Top 10 Procreate Brushes To Use For Hair’

‘The Best Procreate Brushes To Use For Skin’

Interest posts

You can create posts that don’t revolve around the affiliate products, rather they are focused on a general topic of interest and include a quick mention of an affiliate product. 

This doesn’t mean just adding links to posts with no explanation. You still need to explain yourself and make sure it’s directly related to what you are talking about. 

The second way to use interest posts is to build them as content magnets, so they are an independent post on an interesting topic, but they provide within them links our to other related content that goes more in-depth into certain points and it is this secondary content that includes affiliate links; this might be product reviews, tutorials, the more buying-intent focused posts, etc.

These are great to mix in with your buying-intent posts as they can introduce products without being too pushy, but they do still give readers the opportunity to click onto other posts that contain affiliate links if they want to, but it’s not the focus of the blog post.

Giving traffic to other affiliate posts is a great way to keep your audience engaged and for you to be as helpful and relevant as possible whilst boosting your chances of conversions.