A Complete Coaching Course to Rapidly Grow An Engaged Email Newsletter!

An Email Newsletter is the Best Investment You Can Make in Your Creative Business

Did you know that many successful creatives that you look up to are achieving the majority of their success from their email newsletter?

Many of the biggest names in the design industry have been directly coached by our CEO Tom Ross, who has helped them drastically expand their newsletter community, and transform their business.

For the first time ever, Tom is offering private group coaching, sharing the entire blueprint, start-to-finish process he has coached successfully for the past 2 years.

In this private coaching program you will learn:

• Why email is the best investment you can make for your creative business
• Tom’s incredible process for growing your newsletter (which has helped many creatives achieve 500-1000% increases on their previous efforts).
• How to optimise your website, making it a subscriber generating machine
• How to delight your audience every step of the way, and use your newsletter to build deeper relationships with them
• How to use your growing newsletter to open up all kinds of new revenue streams for your creative business

"Email is almost 40 times more effective at getting more customers than Facebook and Twitter combined" - Mckinsey Study

Growing an email newsletter is something that many creatives understand the benefits of, yet feel intimidated to set up. This 4 week coaching program holds you by the hand and walks you through every step required to setup a rapidly growing newsletter that will level up your business.

Why are we offering this in a coaching format?

This coaching course will eventually become a video course, available to our whole community. Tom is offering private coaching to just 30 people, before we launch this as a fully fledged course. We are looking to create incredible success stories from within our own community to feature in the wider course, so rest assured, Tom will be giving you his all to ensure massive success for your business. This is an exclusive opportunity to work with Tom directly, to have your questions answered and the lessons in this course applied directly to your creative business.

Don't Be a Victim of the Social Media Algorithm

Tom has been privileged to coach amazing creatives such as Lauren Hom, Ian Barnard, Scotty Russell, Lisa Glanz, Stefan Kunz, Lettering Daily, Teela Cunningham, Chris Spooner, Jacob Cass, Anna Aspnes, Peggy Dean, Becca Courtice, Elizabeth (Grayter Good) and Ian Paget.

Imagine what it’s like to hit send on an email and earn hundreds, thousands or even tens of thousands of dollars. Many of the creatives above have used their newsletters to launch 6 figure courses, run 5 figures-per-month businesses and support themselves doing what they love.

Tom has also personally grown Design Cuts' newsletter to hundreds of thousands of loyal subscribers, who have been the backbone of our business.

The beauty of an email newsletter is that you cut through the noise of social media and communicate directly with your audience. Whilst everyone is panicking about the algorithm on social media sliding backwards, those running successful email newsletters have a growing asset on their hands. You are not living on rented ground, you control your newsletter, not some third party.

Don’t wait for your Instagram reach to go the same way as Facebook. If all your eggs are in the social media basket, it’s time to diversify, and focus on building an email list that you own.

How is this coaching course structured?

This is the first course of it’s kind focused specifically on creatives and designers.

Other email marketing courses are targeting internet marketers, and let’s face it - marketing can be a little intimidating! This course is built on the back of Tom coaching other creatives. Every module is mapped to how building a newsletter will help your creative business.

• 4 weeks of group coaching calls
• Each call is 2 hours
• Weekly homework (approx 2-10 hours in additional time commitment)
• Your questions answered live

You will learn:

Lesson 1: Why Email Matters

Get a deep understanding for why email is still the best platform for marketing your creative business. Learn exactly what a fast-growing, engaged email newsletter can do for your business.

Lesson 2: Picking an Email Platform

Discover which email marketing platforms may be the best fit for you and your business. Learn how to easily get setup in 1 hour flat!

Lesson 3: Lead Magnets

Learn how lead magnets can help you to explode your email growth. I have a unique formula for the best converting type of lead magnet I’ve ever seen.

Learn 4: Optimising Your Website

Turn your website into a subscriber-generating machine. Stop losing fleeting website traffic and turn those visitors into loyal, engaged newsletter subscribers that will actually help to grow your business.

Lesson 5: The Perfect User Journey

Learn how to craft a clear user-friendly journey for your new subscribers, that will both delight them and enhance your brand in their eyes.

Lesson 6: Promoting and Growing Your List

Learn how to grow your list faster than you ever imagined possible. Utilise all available platforms and a tried and tested strategy to ensure continual strong growth.

Lesson 7: What to Email

Learn how to always have something of value to share with your subscribers. Choose from a range of solid email templates and learn about the importance of email frequency.

Frequently Asked Questions

I don’t have an email newsletter yet, is this coaching for me?

Absolutely! Many of the previous creatives I have helped with this coaching have gone from having zero newsletter and no experience to now relying on email marketing as the driving force behind their business.

I don’t have a website, can I still benefit from the coaching?

Yes for sure! This course will teach you how to attract subscribers for many channels, not just your website.

Will there be any additional costs?

You should be able to complete the entire course without having to make additional costs. The main email platform I recommend is free up to 2000 subscribers, and even provides free landing page creators. However, some alternative email marketing providers will charge you for their service.

What if I can’t make the coaching call time slots?

You get all calls available as replay videos, so can still learn the entire course. You can also post questions for Tom to address on the next live call.

What kind of time investment will this course require?

2 hours each week for the group calls, and then approx 2-10 hours of additional work in your own time.

Will I require any technical or coding skills to implement this course?

If you have a website you should be able to edit the layout/template, or have someone to do this for you. However, the majority of the course can be easily implemented without any prior technical knowledge.

How Will I Attend the Calls?

Calls will be held using Zoom, where we can all video chat. Tom will walk you through the process and answer your questions each session.

Is the Investment of Time and Money Worth It?

Rest assured, Tom is committed to drastically over delivering on your investment. The previous students he has helped have seen enormous benefits to their creative businesses from implementing this course. However, we offer a full refund policy up to 2 weeks after this course concludes.*

*Note: you must complete the course and all homework assignments to be eligible for a refund.