Episode 119: Earning a Living From Lettering with Becca Courtice

Show Notes for This Episode:

[1:00] Tom welcomes Becca to the show.
[2:00] Becca opens up the show with her love of dad jokes.
[3:00] Tom invites Becca to share a summary of The Happy Ever Crafter.
[4:00] Launching from interior design to Happy Ever Crafter.
[5:30] Becca’s four-year fast track from first workshop to online courses.
[6:10] Fast track to impostor syndrome.
[7:05] Becca feels more impostor syndrome now than when she first started.
[8:00] Ian explains late blooming impostor syndrome.
[9:50] Stop holding back on sharing.
[10:30] Is it ever too late to jump into a new passion?
[11:20] Focus on the things that make you, you.
[12:00] Injecting your personality into your work.
[13:00] Pivoting when markets change.
[14:00] Becca shares how a health diagnosis of MS changed her work.
[15:00] Getting better sleep and reducing stress to heal.
[16:00] Lisa asks how Becca completes everything with reduced hours.
[17:00] Hiring an assistant and automation.
[18:20] Juggling a Facebook community.
[19:20] Becca’s Facebook groups are her favorite part of the business.
[20:00] Dustin chats with Becca about the never-ending job of responding.
[21:00] Becca breaks down her dual Facebook Group management process.
[22:00] Coming up with Facebook prompts for your group.
[23:30] Weekly Themes.
[24:00] Cultivating a peaceful Facebook Group.
[25:00] Having rules and sticking with them prevents a dumping ground.
[26:00] Three things Becca believes helped her successfully break out.
[27:00] Binge-worthy videos.
[28:00] Pay attention to what stops your scroll.
[29:00] Ian talks about the current Instagram trend.
[30:00] Showing how you make things wows viewers.
[31:00] Boosting engagement with random posts.
[32:00] Creating relatable content.
[33:00] Tom asks Becca how badly her work sucked when she first started.
[34:00] Tom invites Becca to be on Design Evolution.
[35:00] Lisa asks if Becca is interested in venturing outside of teaching.
[36:00] Teaching is 90% of Becca’s income.
[37:00] Becca loves her wedding client work.
[38:00] Lisa wonders if lettering client work is easier.
[39:00] Quoting a skill others don’t have.
[40:00] Lisa asks if celebrity brings more or less work.
[41:00] Ian gets less work with more followers.
[42:00] Curate the work you want.
[43:20] Becca explains why she believes her community is so committed to her.
[44:00] Bending over backwards and delivering.
[45:00] Work with and for your community.
[46:00] Be real and approachable.
[47:00] The small things make the biggest difference.
[48:00] Segmented email lists are key to Becca’s marketing.
[49:00] Removing what you don’t like from your own business.
[50:40] To start or not to start an email list.
[51:00] Using Instagram and freebies as bait.
[52:00] Becca shares some ideas for freebies to grow your newsletter list.
[53:20] Dealing with creative drought.
[55:00] Becca’s MS diagnosis was trying and affected her deeply.
[57:00] Balancing the mundane.
[58:00] Setting smart limits with your audience.
[1:01:00] Owning your mistakes wins points.
[1:02:00] Becca shares a clever email list hack.
[1:03:00] A little known fact about Becca.
[1:05:00] Tom opens a rapid-fire question session with Becca.
[1:06:00] Becca shares how she invites her competition to hang out.
[1:07:00] Lisa asks if Becca would ever teach email marketing.
[1:08:00] Becca shares her favorite pen with the group.
[1:09:00] Tom asks if Becca started over tomorrow what would she change?
[1:10:00] Work before work hustle.
[1:11:40] Where you can find Becca online.
[1:12:30] Becca closes out the episode with some witty dad bombs.
[1:13:10] The perfect joke for letterers.
[1:14:00] And that’s a wrap!

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