Back to Top
Design Cuts
HD_Self-branding (1) HD_Self-branding (1) HD_Self-branding (1)

“Appreciate the genuine, real conversation – seriously chocked full of value. Looking forward to the next episode!”

Episode 106: How to Brand Yourself

This week we are talking all about becoming a brand. It sounds kind of big and scary, but we’re going to break it down and give you those actionable steps and tips on how you can stand out in a noisy, online world and build your brand as a designer. So without further ado, let’s get into the show!

Watch more of the Honest Designers episodes here: Honest Designers Podcast Playlist. And remember to subscribe to our YouTube channel for regular updates direct to your inbox.

Show Notes for This Episode:

[1:00] Dustin congratulates Tom on his official title as Uncle.
[2:00] Tom explains what becoming a brand means.
[3:00] Tom examines the Apple brand with the crew.
[4:00] Designers often fall short with their own brand.
[5:20] Tom describes the Honest Entrepreneur Brand.
[6:20] His brand doesn’t want to mislead anyone with business advice.
[7:00] Tom challenges the group to explain their own brands.
[8:00] Tom and Lisa explain the Retro Supply brand
[9:00] Retro Supply dishes out well-branded previews and presentations.
[10:00] Anything is easy after you’ve done it for a while.
[11:00] Dustin actually thought about changing the direction of Retro Supply.
[12:00] Ian shares what Retro Supply has meant to him.
[13:00] Niching down on a niche.
[14:00] Niching down with creating writing.
[15:00] Scott from Serkworks takes on the Mad Scientist persona in his show.
[16:20] The Mr. Rogers brand.
[17:00] Mr. Rogers loved what he was doing and believed in it.
[18:00] You have to love what you do.
[19:00] Loving your brand makes content, product and service creation easier.
[20:00] You can’t force a brand concept you don’t believe in.
[21:00] Many people feel very lost on their brand.
[22:00] The biggest brand mistake is not starting.
[23:00] Branding is like finding your style. It takes time.
[24:00] Strong brands and mini brands within a larger brand.
[25:30] Taking a brand you enjoy and imagining it elsewhere can open ideas.
[26:00] Weave the brand into everything you do.
[27:30] Using heuristic auditing to build a cohesive brand.
[28:00] Ditching default messages to prevent off brand experiences.
[29:00] Off brand experiences break the consumer’s illusion.
[30:00] Tom has been helping a listener with their brand messages.
[31:30] Dustin asks how one filters conflicting marketing advice?
[34:00] How to go ALL IN with your brand.
[35:00] Discover your purpose by listing your interests and talents.
[36:00] Finding your purple cow.
[37:00] Be remarkable.
[38:00] Interests change and so can your direction.
[39:00] The group discuss a hypothetical designer brand.
[41:00] Before becoming a letterer Ian felt he was very generic.
[42:00] Being different makes you memorable.
[43:20] Tom shares an example of being different and how it works.
[45:00] Dustin’s hat makes him stand out.
[46:00] Chris Do’s flack cap and Draplin’s cap and jacket help them stand out.
[47:40] Ian talks branding your YouTube videos with a standout constant.
[48:00] Becoming one of your props.
[50:30] Do what keeps you true to yourself.
[51:00] Avoid gimmicks.
[53:00] Use marketing strategies you’re comfortable will work.
[54:00] Ian shares a new work inquiry with vegetable lettering.
[55:00] If you can’t do better, go weirder.
[56:00] Ian Barnard: Professional Vegetable Calligrapher.
[57:00] The crew gets a chuckle over Ian’s veggie calligraphy.
[58:00] Dustin hopes Ian can help his kids eat their veggies.
[59:00] The gang plays with pseudonyms for Ian’s new venture.
[1:00:15] The James Lewis brand.
[1:01:00] Brand is consistency over time.
[1:03:00] Dina from Letter Shoppe is nailing it.
[1:04:00] Going against the grain builds traction.
[1:05:00] Being your quirky self builds your brand.
[1:06:00] Meld your passion with your design work.
[1:08:00] That’s a wrap!

Find us on iTunes, Spotify, and Instagram by searching for The Honest Designers Show.

“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!”AG_GD