Episode 76: Presenting your Digital Products
This week we continue our discussion on how to create and sell a successful digital product. We dig in-depth on how to present your digital products by using stunning presentational graphics. This is an absolute master class in branding and using visuals to help sell your work online.
Show Notes for This Episode:
[1:00] Intro into selling online.
[1:20] Preview graphics.
[2:00] How preview graphics sell.
[3:00] Leveling the selling ground with great previews.
[4:00] How much time should I spend on a preview?
[5:00] Lisa shares her thought process on product previews.
[6:30] What makes a great product preview?
[8:00] Visual covers that require no reading? What?!
[10:00] Product visuals, copy and customer click patterns.
[12:20] Everyone loves a good before and after preview.
[13:00] Zooming in on things people really want.
[14:00] Building desire to buy.
[15:30] Showcase how your product improves someone’s skills.
[16:00] Getting into your customers head.
[17:00] Discovering your products key selling points.
[18:30] Living somewhere between underwhelm and overwhelm.
[19:00] Use one liner to sum up the product.
[20:00] Product Names.
[20:20] How a good story sells!
[21:50] Dustin shares the story behind his half-tone brush set.
[23:30] Inviting people into your world and convincing them to buy.
[24:20] The power of stories.
[25:00] Building value with testimonials, proof and process.
[27:00] Figuring out how others will use your product
[28:00] Gaining a fresh perspective from friends and family.
[29:00] Spark imagination.
[30:00] Continuing to add value.
[30:30] People need to be told how to use your product.
[31:00] Crafting the most useful product instruction.
[33:00] Building your brand thru product documentation.
[35:00] Don’t give up on your product at the very end
[34:43] Seize every opportunity to stand out.
[36:00] When writing documentation is a struggle, go visual.
[37:00] Listener packaging critique.
[39:00] Going the extra mile.
[40:00] We buy from people we like and know.
[42:00] Tom shares next week’s podcast topic.
[43:00] The crew closes this week’s episode and shares how they hope it helps you.
“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD
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