This week we continue our in-depth discussion on how to use social media as a designer. We hope that you can find a ton of actionable tips in this episode to apply to your own social media profiles. Without further ado, let’s get into the show!

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Show Notes for This Episode:

[1:00] Building a series of work.
[2:00] The power of reaction videos.
[3:00] Community engagement.
[4:00] Building a following.
[5:00] Ideas for a social media series.
[6:00] Pillar Content and Micro Content.
[8:30] Why is it so hard to be authentic?
[10:00] The pressure of post perfection.
[11:00] The negative of positive post overload.
[12:30] The pitfalls of chasing perfectionism.
[14:30] Tackling Twitter.
[16:30] How can one person contribute to all social platforms?
[17:00] Sharing one post across multiple platforms.
[19:00] Stop filtering your life.
[20:00] Why unfiltered posts are less work.
[21:00] Mastering Instagram Stories.
[22:00] The pressure to deliver polished Instagram stories.
[24:00] The group shares Instagram story ideas.
[25:30] Instagram
[26:00] Instagram Polls.
[28:00] Incremental story posts that build a common theme.
[30:30] Feedback leads through Stories.
[31:30] Sharing the process of your work.
[32:30] Sharing your day.
[33:00] Ian shares what grabs his attention in stories.
[34:00] Share the never seen.
[36:00] Instagram Story takeovers.
[37:00] Growing an Instagram audience.
[38:00] Relating the description with the image.
[41:30] Tagging friends to gain followers.
[42:30] Sharing tools, tips and tricks.
[43:00] Sharing product reviews.
[44:00] Giving value to your audience.
[45:00] Relate Instagram content to your area of focus.
[46:00] Spark curiosity with your posts.
[48:00] It’s a wrap!


“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD