Episode 66: Getting your Clients Excited about Design

Show Notes for This Episode:

[1:00] In this week’s episode we talk about how to get your clients excited about design
[1:50] Dustin suggest informing your clients how much money they’ll make
[2:20] The three types of responses Ian gets on his design work
[3:30] Dustin’s being asked by the clients if they ‘could see something more professional?’
[4:30] The impact of clients not caring about design
[5:00] Needing reassurance as a designer
[5:30] The lie all designers tell themselves, that they’ll be able to handle negative feedback
[6:30] Lisa’s experience with asking her husband Cliff for feedback
[7:20] The feeling you have when you receive lots of positive feedback
[8:00] Aphaty will never help sales
[8:55] Being passionate about your work and inspiring your clients to be the same
[9:40] Sharing the background of how the design came to life
[10:20] People tend to resonate with the story on social media
[11:00] Also sharing the process of creating the design will be very useful
[11:40] Lisa felt obliged to tell the story and show the client how the money was used
[12:30] Ian only sharing his work over email and not in person
[13:50] When a design is on point
[15:20] The many ways in which you can share your work with a client
[15:50] Tom’s suggestion of creating a video showing the process of creating the design
[17:40] Thinking outside the box showing a design from a different angle
[18:20] Putting your design on a wall poster outside and getting your clients to see it in real life
[19:30] Dustin’s story of the man eating donuts
[20:40] The reason mockup templates exist and how this is helping clients
[22:10] Lisa also suggests testing your design
[23:30] Getting customers reactions on the design and sharing real proof with the clients
[24:30] Tom’s “Snug, Marry, Avoid” example
[25:10] Asking customers to choose between two designs
[26:00] Design should never be boring
[27:00] Using someone to discuss ideas with – this is how the Honest Designers show started
[27:40] The hosts discuss involving the clients in the design process
[28:30] Choosing carefully which clients to get involved in the design
[29:20] Look outside your industry for ideas on presenting your work
[30:30] Tom using ‘by the way’ a lot and the team teasing him about it
[31:00] Remember you can watch the Honest Designers Show on YouTube
[31:45] The big design communities in Oregon and Portland
[32:30] Quick fire round on getting your clients excited
[32:40] Weave a story, show them the process and get them involved
[33:00] Presenting your work in a fun interesting way
[33:10] Get ideas from great showmen
[33:30] Use mockup templates
[34:00] Thanks so much for listening this week’s episode