Creating the right logo for a brand is no easy task. It requires a lot of work and time. Not only do you need to create a logo design that best represents the brand — you also need to find the right font and colour scheme to complement the design.
We know exactly where most designers get stuck – choosing the right font. We’re here to help save you countless hours looking on the internet or through your font collections, so we’ve put together a list of 30 fonts for logo design any designer should own.
1. Aestetico: A Modern Take On A Classic Sans Serif
Aestetico is a beautiful, versatile sans-serif font family that can be used in a huge variety of brand applications. This font which came to life as a collaboration between Design Cuts and world renowned type foundry Latinotype, has been over a year in the making, and has gone through countless iterations to ensure pixel perfection and gorgeous balance that you can rely on for countless projects.
The Armadillo Logo was created by Joanna Fallon as part of our BRANDING AND LOGO CREATION | Aestetico by Latinotype tutorial, using Aestetico Informal Black with lowercase. Have a look at this tutorial on YouTube to see the thought process behind creating a logo.
2. Texta Font Family
Texta is a contemporary, rational, transparent and useful sans font, that was developed with the humanists’ models from Edward Johnston to Adrian Frutiger and Gothic Alphabet signage mind.
Below are a couple of examples of logo designs created using two different weights from the Texta Font Family.
The Elliott Althoff personal branding logo was designed by Mariah Althoff using Texta Bold.
The second logo is part of the branding for Baizo and it was created by Connor Fowler using Texta Black.
3. Texta Narrow Font Family
Texta Narrow is a contemporary, rational, transparent and useful sans font that will help you in a lot of projects.
4. Bison Font Family
Bison is a strong font family and sophisticated sans serif. Inspired by the animal with the same name, its sturdy uncompromising style is felt through the controlled letterforms and modern touches. A balance of hard lines and smooth curves. Each font in the family can stand on its own, dynamic and authoritative in their own right.
5. Kiona Font Family
Kiona is simple but significant and defined by its crisp edges and modern touches. It is designed for optimal legibility. An all-caps sans-serif, Kiona makes a statement without making a scene.
6. Branding Font Family
Branding has been specially designed for meeting contemporary aesthetic and functional needs and is the interpretation of a modern typeface from the designer’s own perspective.
This typeface encapsulates a wide range of nuances and combines, seemingly, opposite elements such as technology with friendly rounded shapes. In addition, alternative characters make Branding an ideal tool for both graphics designers and art directors.
The Wave to Wilderness Logo was designed Jacob Cass using the Branding Typeface.
7. Milano – Retro-Futuristic Sans
Milano Retro-Futuristic Sans is a retro/contemporary all caps typeface designed with sophistication and elegance.
This font features a renovated construction based on the modernist geometric sans of the first half of the past century. A case study has in fact been required to revamp those typefaces and that has resulted in a new visual approach with reinterpreted clean letterforms supplemented by sharp edges.
8. Lucy Rose
Lucy Rose it’s an all caps typeface, with strong and sleek letters, which create a brilliant foundation for the flourished alternatives to rest. The result is beautiful interlocking and totally unique designs.
It features over 100 stylised alternatives, offering an infinite opportunity to customise and create logos, headlines and titling. Its original form is elegant yet stately and is well suited to editorial, books, advertising, branding and packaging.
Tressa Beheim logo was created by Rachel Shillcock using the Lucy Rose Font.
9. Sanchez Font Family
Sánchez is a serif typeface that offers contrast and balance to the otherwise square structure.
It comprises of 12 variants, ranging from extra light to black (as both regular and italics versions), each of the same x-height.
FOOD AND DRINK
10. Microbrew Soft
Microbrew Soft is the latest addition to the Microbrew family of fonts. With 27 individual styles plus an eclectic set of ornaments and catchwords, the possibilities are limitless when it comes to how many faces the font family can wear in your design. Microbrew Soft sports a nice mix between wood type poster style and vintage letterpress. The more detailed styles work well at large sizes, and the cleaner styles add legibility at smaller sizes.
11. Salt & Pepper
Salt & Pepper is a whimsical font family from Lisa Glanz. This font was born as a collaboration between Design Cuts and the incredibly talented designer Lisa Glanz.
This new font duo will take the guess-work out of font pairing, and have you whipping-up fabulous designs in minutes!
Included with the script are some handy ornaments, stylistic alternatives and decorative swashes – a recipe for design success. Not to mention some juicy extras, you’ll receive over 60 graphic elements to kick-start your next project.
12. Five Boroughs Brush Font Family
In honor of New York’s Five Boroughs, this brush font set was designed to be reminiscent of the Big Apple: gritty and smooth; ragged yet soft; rough, beautiful and versatile.
The fonts can be used together for a unique typography duo, but also work beautifully on their own. Five Boroughs looks amazing on branding, apparel design, editorials, posters, logos, greeting cards, bags, books, mugs and more!
FASHION/FABRICS: CLOTHING OR CUSHIONS
13. Beautiful Minds – A Versatile Font Family
Meet Beautiful Minds, is an exclusive font family from My Creative Land and Design Cuts. Beautiful Minds is a child of Elegance and Casualty, Prêt-à-Porter and Haute Couture.
Elegant serif and casual brush script complement each other in the best possible way; they go hand in hand to add an unforgettable style to your designs.
14. Northwell Font
Northwell is a rustic, dapper handwritten font with a personal charm. With quick dry strokes and a signature style, Northwell is perfect for branding projects, homeware designs, product packaging – or simply as a stylish text overlay to any background image.
The second version of the Wave to Wilderness Logo including Find your Path in the Northwell font designed by Jacob Cass.
15. Blackhawk Brush Font
Blackhawk is a supercharged, street-wise brush font bursting with energy. With extra attention to quick strokes and sharp details, Blackhawk is guaranteed to deliver an unapologetically loud & fast-paced message; ideal for logos, apparel, quotes, product packaging, or anything that needs a typographic turbo-boost!
16. Among The Wildflowers
Introducing ‘Among The Wildflowers’ – a font inspired by clean, monoline typography, decorative illustration, trendy pastels and minimalist branding. This set boasts two fonts, 46 logo templates, 200 hand-drawn illustrations, 8 .PNG watercolors, 12 overlays, and a whole lot of Bohemian flair.
Use this set for branding, logo design, packaging, editorials, apparel, invitations, stationery and more!
17. Sun Kissed Brush Font
Sun Kissed is a product of a collaboration between Design Cuts and world renowned hand-letterer Ian Barnard. The brush font that took months of hard work researching, refining and testing, is work-horse font, that will give you continuous value across countless projects.
Sun Kissed is perfect for branding work, social media imagery, postcards, logos, print design and more!
CREATIVE: Children’s Books, Brands and Design
18. The Playful Hand-Lettered Font Bundle
The Playful Hand-Lettered is a Font Bundle that is bursting with personality
Featuring four handcrafted fonts, this versatile bundle includes delightful scripts and easy-to-read san serif typefaces. An all-in-one solution for adding a lovely hand-lettered touch to your work.
This font bundle is perfect for branding, invitations, planners and printables, blogs, packaging, overlays and so much more!
19. Bimbo – Hand Lettering Collection
If you need a simple way to get hand written / drawing style graphics – Bimbo Collection is for you!
Authentically hand-drawn lettering style collection gives you many styles for your graphic projects. Easy way to give your posters, or gift cards etc. a hand touch in a really short time.
20. The Wallington Pro
Wallington Pro is a decorative-serif font embodying vintage and elegant curves with functional structure. Style is adopted from Old English cultures with their descendants around mid-12th century and Art Nouveau in 19th century, it was inspired by natural forms and structures and the curved lines. Crafted with love and easy-to-read letter design.
RETRO FONTS: WEDDING, HIGH END RESTAURANT AND COSMETICS
21. Outstanding Victoria
Despite the fact that Victoria script reflects the already established image of modern calligraphy, this font is quite unique due to its elegance and variety of alternates.
22. Quiche Sans Regular & Bold Fonts
Quiche Sans is a high-contrast, sans serif typeface with monoline stroke endings and angled stems. Included are the Regular and Bold weights from the larger 14-font family.
The design is influenced by the serif didone genre, characterized by its elegance and extreme thick/thins, but it removes the serifs for a unique and modern expression and tapers out the stroke endings to a sophisticated monoline appearance.
23. Paperchaser Modern Calligraphy
Paperchaser boasts organic, free-flowing letters and a dancing baseline, making it a unique addition to everything from branding to book covers. Paperchaser comes in two versions (Standard & Upright) with over 100 alternates, ligatures & end characters for an authentic hand-inked appearance.
24. Blush & Bloom Signature Type
Introducing Blush & Bloom, a smooth, elegant typeface with 80 ligatures and alternates for an authentic hand-written feel.
Blush & Bloom comes in both, Regular and Slanted, and looks gorgeous on business cards, envelopes, logos, signage, greeting cards, wedding materials, packaging and more! Pair it with a simple Sans Serif for a polished, contemporary style.
25. Palomino Font Family
Please welcome Palomino font, a new modern calligraphy family created using the amazing Blackwing 602 pencil.
All fonts work perfectly well together, allowing you to create stylish elegant designs with a handwritten look.
This versatile font family will work perfectly for fashion, e-commerce brands, wedding boutiques, photography, quotes design, and a lot more. It has extensive language support and is fully Unicode mapped.
26. Opulent + SVG Font
Introducing Opulent: a beautiful collection of hand-lettered modern calligraphy fonts.
What’s special about Opulent? it comes in 3 different forms: brush, solid, and SVG give you a hugely versatile brush font, which can be used in a range of different scenarios & projects.
Avallon is a handpainted brush font, and Sam Parret’s first which makes use of this new .SVG technology, by using high resolution brush stroke images with incredible definition, instead of the traditional vector format. With this font you get an amazing paintbrush effect built in as a transparent texture, with no extra work required!
28. The Honest Designers Script
This font was inspired by the cover art for the popular Honest Designers Show podcast. After so many listeners asked if the title in the podcast artwork was available as a font, Design Cuts teamed up with Ian Barnard and decided to make one! Following months of hard work, refinements and testing, we’re so proud to bring you The Honest Designers Script – a gorgeous hand-lettered script font, that’s as versatile as it is beautiful.
Baxters Branding designed by Chris Marson using the Honest Designers Script.
29. Above The Sky Font Family
Please welcome a new brush font family Above the Sky which also includes a long requested all-caps marker font, the one you can use to add a “secondary” text to your designs.
All fonts make good companions and can be used for all sorts of type-based creations, quotes, branding, merchandise, packaging, invites, greeting cards and so on. You will be over the moon when you find out all Above the Sky possibilities. The brush script has tons and tons of alternates, ligatures, swashes – more than 1200 glyphs are here to serve you well. It can be successfully combined with the Condensed font or/and with the Marker font included in the package. The brush drawn Design Extras font makes the whole thing even better!
30. Ink Bandits Font Duo
Meet Ink Bandits! A bold and cheeky typeface duo, perfect for hand-lettering projects, greeting cards, typography work, unique invitations, stamps, branding and more!
Ink Bandits comes in both a fun sans serif style, as well as an organic, irregular script font. Plus, 85 catchwords and ornaments to add some extra hand-lettered flair to your work!
We hope you found this article useful and it will make the process of finding a font for your next logo design project quicker and easier. We would love to hear what fonts you use most in your design work, and if there are any fonts which didn’t get included in this list, please let us know in the comments below.