In today’s episode, we talk about one of the best ways to increase your earnings by an order of magnitude. How can you go from being perceived as a disposable junior designer to someone who can command serious value within their industry? Without further ado, let’s get into the show!


Watch more of the Honest Designers episodes here: Honest Designers Podcast Playlist. And remember to subscribe to our YouTube channel for regular updates direct to your inbox.


Show Notes for This Episode:

[1:00] Dustin tries to throw Tom during his intro.
[2:00] Most designers start out like this.
[3:00] Avoid becoming a pixel pusher.
[4:00] You work hard to get clients in the door. Work just as hard to keep them.
[5:00] The Dos and Don’ts of offering tiered packages.
[6:00] The difference between logo design and branding services.
[7:10] Lisa shares how she turned down the $50 job to get the bigger jobs.
[8:00] Dustin shares a great example of tiered pricing that’s budget friendly for all.
[9:00] Up Sell – Cross Sell – Return Customers and Subscriptions.
[10:20] How do newbies push past taking every job and move toward the up sell?
[11:25] Dustin compares selling your work to playing the guitar.
[12:00] Understanding how key components work is the secret to making money.
[13:00] Lisa talks about her early freelance days.
[14:10] Looking back Tom believes his early self could have charged 5x more.
[15:30] Hindsight is 20/20.
[16:00] Can you skip “Paying Their Dues”?
[17:50] Imagine never having to pay your dues.
[18:00] Failure and embarrassment leads to success.
[19:00] There are no shortcuts in life.
[20:00] Are you leaving money on the table?
[21:35] Each artist’s process is different. Charge for your process.
[22:00] Additional fees are like insurance for life’s “What ifs”.
[23:00] Do you get offended when Lay’s Potato Chips offer a BOGO?
[24:00] Ian admits pricing has always been hard for him.
[25:00] Additional fees help cover some client oversteps of the original brief.
[26:00] Find out what your client wants and do competitor research.
[27:10] How to handle a client adding services to your price.
[28:00] You have to charge for all of your services. PERIOD!
[29:00] Clients want to see what they are paying for.
[31:50] Tom asks for final tips on pushing values up.
[32:10] Tie your cost to a service. Like in math class, show your work.
[33:00] Have a plan, visualize where you want to be and work backwards.
[34:20] And that’s a wrap! See you next week.

Find us on iTunes, Spotify, and Instagram by searching for The Honest Designers Show.


“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!”AG_GD