In today’s episode we talk about labels in our industry. What’s your label? What impact does your label have upon your work and your mindset? And what are labels guys? What am I talking about? What do I mean by this? Without further ado, let’s get into the show!

[smart_track_player url=”″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” title=”Episode 128: Labels in the Design Industry”]

Watch more of the Honest Designers episodes here: Honest Designers Podcast Playlist. And remember to subscribe to our YouTube channel for regular updates direct to your inbox.

Show Notes for This Episode:

[1:40] Lisa opens up about the negative connotations tied to some creative labels.
[2:00] The desperate feeling associated with the word freelance.
[3:00] Entrepreneur doesn’t mean homeless.
[4:00] Dustin shares why he likes to call himself an “Owner” rather than CEO.
[5:00] Lisa struggled for years to feel comfortable sharing what her job is.
[6:10] Ian shares the label he uses to describe what he does.
[7:10] Talk of a mysterious package that was sent to Dustin from the UK.
[9:20] Tom recaps everyone’s job titles at Design Cuts
[10:00] How do we educate the world on the legitimacy of creative work?
[11:00] Using a humble brag or elevator pitch to be more clear and sell what you do.
[12:20] Use the same online strategy in real life. Be clear about what you do.
[13:00] Why do we hold back on being clear in real life situations?
[14:00] Busy doesn’t mean successful.
[15:00] Make pre-canned answers to real life FAQ’s.
[17:00] Allowing others to speak for you and build your credibility.
[18:20] Lisa asks the gang how do we help others who want to pursue a creative career.
[19:10] Sadly, even our parents will guide us away from a creative path.
[20:00] Looking put together can still fall flat and not sell success. Lisa elaborates.
[21:00] Lisa shares an example of how she is judged negatively by her job.
[22:00] People automatically assume Lisa is being supported by her husband.
[23:00] Realizing you don’t need to prove yourself to everyone.
[24:30] Lisa feels gender plays a huge role in her being career being judged.
[25:00] Even Lisa’s Dad doesn’t believe she can sustain herself financially.
[26:00] Tom admits he judges the label freelancer.
[27:00] The downfall of having an over the top P.T. Barnum title.
[28:00] Lisa asks Dustin who he would hire, a freelancer or a graphic designer?
[29:10] Pro and Con perceptions of the term freelancer.
[30:00] What careers use the label freelancer?
[31:20] The nasty four letter word “FREE” in freelancer.
[33:00] Dustin talks about narrowing down your label.
[34:00] Niching down on your title can help you stand out.
[35:00] Banks judge you on self-employment and so do people.
[37:00] Tom shares a funny job title story.
[38:00] Completed it!
[39:10] Tom summons closing thoughts on job titles.
[40:20] Considering the goal of your job title is crucial.
[41:30] Dustin offers one last tid-bit on being judged.

Find us on iTunes, Spotify, and Instagram by searching for The Honest Designers Show.

“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!”AG_GD