This week, we’re thrilled to welcome the super talented Will Paterson to the show. Will is a longtime designer, somewhat of a YouTube design rockstar, and a fantastic educator within the design community. We’re so excited to pick Will’s brain today for all you dear listeners at home. So without further ado, let’s get into the show!
Show Notes for This Episode:
[1:00] The gang welcomes Will to the show!
[2:30] Will gives us a brief overview of his design career.
[3:00] From secretary to design mogul.
[4:00] Dyslexia and small town roots haven’t stopped Will.
[5:00] Will talks never feeling small town and bucking authority.
[6:30] Trial and error.
[7:00] Will makes a decision to leave college.
[8:00] With low grades preventing further college, Will forged ahead.
[9:00] Being told he was an idiot, Will decided to prove everyone wrong.
[10:10] The number of entrepreneurs who are dyslexic is astounding.
[11:00] Will shares how back engineering has been key to his learning.
[12:10] Strange is good.
[13:00] Embracing the inquisitive mindset.
[14:00] Will’s style of learning is inquisitive curiosity.
[15:00] Dyslexia allows Will to see letters as shapes.
[16:00] If you lose a sense, you become more sensitive in other ways.
[17:10] Will learns differently so he teaches differently.
[18:00] Discovering YouTube.
[19:00] Tom shares his college days studying business.
[20:00] Ian asks Will how long it took his YouTube channel to take off.
[21:00] Why Will would choose YouTube every time.
[22:20] Jump cutting in a nutshell.
[23:00] The pros and cons of jump cuts.
[24:15] Playing to your strengths.
[25:00] Show up everyday.
[26:00] Persistence pays off.
[27:00] Good Algorithm or Good Content?
[28:30] It’s really easy to become Jake Paul! Trust me.
[29:00] Thumbnail and Click Through Rate and Watch Time – OH MY!
[30:20] Understanding the Youtube investment.
[31:00] Work Today Paid Two Years from now.
[32:00] When sponsors apply pressure.
[33:00] YouTube revamps recommendations and lowers suggested views.
[34:20] Dustin has noticed a change in YouTube over the past year.
[35:20] YouTube is a business. Here’s why you need to diversify your content.
[36:30] Will explains the other baskets holding his business eggs.
[37:00] Book publishing, Skillshare, YouTube and Client work.
[38:30] Secrets to keep someone watching a video.
[39:00] Visually appealing backgrounds, great audio, changing the view.
[40:00] Using the Ken Burns effect.
[41:40] Ian asks if now is the time to start a YouTube channel.
[42:30] A message all YouTube newbies need to hear.
[43:00] Understanding YouTubes’ view tests.
[44:00] Will’s best performing video made him $20,000 and took 10 minutes to make.
[45:30] YouTube is not as organic as people think.
[46:00] YouTube? Do it for fun and not for money in the beginning.
[47:00] Will shares a very low point in his life.
[48:00] In the midst of so many great things, Will was struggling.
[49:00] Work pressures and fear of no money drove Will to drink.
[50:00] The online dopamine addiction.
[51:00] When hopes, dreams, career and self worth are tied to work.
[52:00] Turning to alcohol to deal with work woes.
[53:00] Ian asks Will how he disconnects at the end of the day.
[54:00] Struggling to disconnect when new videos launch.
[55:00] Spending time with people in other fields helps disconnect.
[56:10] Will sees 4,000 followers drop after controversial Instagram post.
[57:00] There are no holidays on YouTube.
[58:00] Your bravery shows when you have everything to lose.
[59:00] Handling brutal comments.
[1:00:00] Destructive comments are not allowed.
[1:01:00] You have control of your own channel to remove the icky comments.
[1:02:30] People hate up. Never down.
[1:03:30] Will suggests an episode on Haters.
[1:04:00] A loss is always a gain.
[1:05:00] Ian shares how a comment from someone he admires hurt.
[1:06:00] Another YouTube channel targets Will.
[1:08:00] Choosing who you want to serve.
[1:09:00] There are always going to be haters.
[1:10:00] Ask me who I am, not how many Instagram followers I have.
[1:11:00] You’re on the right track when people are threatened by you.
[1:12:00] Less competing and more completing each other.
[1:13:20] Will closes the episode with one final golden thought.
[1:15:30] That’s a wrap!
“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD