This week, we’re joined by the lovely twin sisters Jillian & Jordan from Loveleigh Loops. They are calligraphers and teachers who are dedicated to helping their community become better lettering artists… So without further ado, let’s get into the show!
Show Notes for This Episode:
[1:40] A two minute breakdown of Loveleigh Loops.
[2:20] The Loveleigh Loops Facebook group is a great place to learn.
[3:00] Support from the calligraphy community is incredible.
[4:20] How do an engineering and business grad end up in calligraphy?
[5:15] Twins living apart after college connected over calligraphy.
[6:15] Creativity over analytical work.
[7:00] Training has always been something they’ve loved.
[8:10] Not being afraid to teach early in your learning process is the magic.
[9:00] People asking them ‘how’ led to YouTube videos.
[10:00] Moving from in-person workshops to online courses.
[11:10] The sisters share their iPhone video hack.
[12:40] Tom has his own hilarious video confession.
[13:40] Lisa filmed both of her Skillshare courses with her iPhone.
[14:10] It’s not been all unicorns and glitter for Jordan and Jillian.
[15:00] The sisters talk fear of what others thought about starting their business.
[16:20] Leaving fulltime careers to build a calligraphy business.
[17:30] 9-5ers just don’t get the world of freelance.
[18:00] Fears of wasting their degrees were more in their own heads than others.
[19:10] Making money while you sleep is the best.
[20:40] Taking a leap of faith.
[21:00] Dustin asks how they found people to take their workshops.
[22:00] Workshops are great for locals but online courses are for everyone.
[23:35] Free courses lead to full course purchases.
[24:00] Lisa asks if there was any guilt with going off on their own.
[25:40] Lisa hears from a lot of women longing for creative work.
[26:00] Jillian and Jordan remember day one of unemployment.
[27:00] Guilt, feeling unsure yet knowing they needed creative work.
[28:35] Dustin asks the girls if they compete with each other.
[29:30] Being high achievers really pushes the girls to be their best selves.
[30:40] Quitting their jobs was a joint decision.
[31:15] The girls talk about using their degrees in their new job.
[32:00] What’s the secret advantage for Jillian and Jordan?
[33:00] 2 years of calligraphy and right into Loveleigh Loops.
[34:00] Advice from Loveleigh Loops on starting your own lettering business.
[35:00] Validate your idea and skills before making the leap.
[36:20] The one thing that gained Loveleigh Loops traction.
[37:00] YouTube over Instagram and Facebook Groups for community.
[38:40] Tom asks rapid-fire questions.
[39:00] Who’s geekier? Clumsier?
[40:00] Handling the many moving parts of a business.
[41:00] Cutting out non-viable parts of a business and hiring help.
[42:15] Focusing on what lights you up.
[43:00] Is ‘do what you love and the money will follow’, good advice?
[44:00] If you don’t love your work, is it really worth it?
[45:25] A Money Chasing vs. Passion Chasing analogy.
[46:00] If it’s not inline with your heart, is it all bad?
[47:00] It’s too hard to make it that you need passion to fuel you.
[48:00] In the beginning try many things.
[49:00] Tom talks about the Business High.
[50:00] It’s such a gift to love what you do.
[51:00] The gang talks about the feeling that comes with business wins.
[52:30] Tom asks everyone to share how his or her first win felt.
[53:40] The first sale feels.
[54:00] Mom is your first sale.
[55:00] Tom sells his first membership.
[56:00] The power of believing in yourself.
[57:00] Understand that starting a business is a learning process.
[58:00] Where’s the best place to find Loveleigh Loops online?
[59:00] And that’s a wrap!
“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD