In today’s episode we define our ideal client, that special unicorn-like person that you want to seek out and is going to make all your design hopes and dreams come true… So without further ado, let’s jump into the show!
Show Notes for This Episode:
[1:20] How do you define the good clients?
[2:20] What does the dream client look like?
[3:00] Are unicorn clients farfetched?
[4:00] Design Cuts outlined their ideal client.
[5:10] Marketers use this same approach all the time.
[6:00] Ideal client is a lot like looking for the ideal mate.
[7:00] You have to know what you’re looking for.
[8:00] True love client.
[10:00] Client expectations.
[11:00] Client love languages.
[12:00] The two-way street of client/designer relationships.
[13:25] Adjust what you need and want as a designer over time.
[14:00] Tom needs 100% client investment in their own projects.
[15:00] What you need as a designer in you 20s is different from your 30s.
[16:00] Many rarely sit down and ponder what they really want.
[17:00] Lisa shares how she met Cliff. Love connection.
[18:00] Great story of true love.
[19:00] We all share common dream client traits.
[20:00] Tom’s 40 Year Old Virgin – Dream Client analogy.
[21:00] Acknowledge that your first client will not be your dream client.
[22:00] Have a top 3 and try molding other traits you need and want.
[23:00] Lisa shares how she molded one of her first clients.
[24:00] Communication is key.
[25:30] Long-term client relationships that last = solid income.
[26:00] Pandemic is a strange time, so we need to be a little more flexible.
[27:00] A couple of must-haves for a client.
[28:45] Red Flag! Dragging feet when you talk budget or payment.
[29:00] Tom empathizes with clients on the budget questions.
[30:00] The old client budget – designer rate question.
[31:00] There is no one-rate-fits-all projects.
[32:40] Budget – rate is basic business practice.
[33:00] Understanding value helps one back into a rate.
[34:30] Meeting up to discuss price helps ease tensions.
[35:00] Tom becomes the client for his new logo build.
[36:00] The design brief and building the perfect logo.
[37:30] Walk a mile in your client’s shoes.
[38:00] Lisa discovered she likes corporate clients. Here’s why.
[39:00] Even unicorn clients need tweaking.
[40:20] Client empathy is a wonderful teacher.
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