In today’s episode we are answering a question from our lovely listener Ria. She wants to know how we connect more with potential customers as she feels that she is connecting more and more with fellow designers instead of customers. So without further ado, let’s jump into the show!
Show Notes for This Episode:
[1:00] The common pain point of getting your clients to follow you.
[2:20] Getting attention from your friends and not your clients.
[3:00] Ian talks about going where the clients are.
[4:00] Behance is a great way to showcase a case study with pictures and videos.
[5:00] When advertising is done right you don’t even realize it’s happening.
[6:20] Answer the questions your clients are asking to pull them in.
[7:05] Lisa has never gained work from social media.
[8:10] There are two sides to our work, The Design and The Client sides.
[9:20] Why before and afters sell.
[10:00] Take boring and make it interesting.
[11:00] Do clients follow your Instagram for your work or their personal interest?
[12:00] Instagram is a visual platform and nothing more.
[13:00] You have to learn to speak the language of each platform.
[14:00] Dustin just bought $10 box of cereal. What the heck?!
[15:00] Where Magic Spoon Cereal hangs out and advertises.
[16:00] The beautiful box packaging has the team wowed.
[17:00] It’s not a bad thing you have attracted peers.
[18:00] Being a big creator on social media sells you to your clients.
[19:00] You only need one client to sustain your business.
[20:00] Dustin’s bored Saturday survey on Design Books.
[21:20] Peers may refer you to a client.
[22:20] Ian was followed by a designer and recommended to do work.
[23:30] Your peers can become your foot in the door.
[24:00] Posting on social is much like planting seeds.
[25:20] Filtering down to clients.
[26:00] Always link to your continually updated website.
[27:20] Answering comments shows you are present.
[28:20] Rapid fire of action points.
[29:00] Stop trying to be a design teacher.
[30:00] Show under the hood of your process.
[31:00] Find ways to be the only designer in the room.
[32:00] Think about what matters for your clients.
[33:00] Show behind the scenes of wowing your clients.
[34:00] Mockups make your work easy for clients to visualize.
[35:15] Mockups pull back the veil.
[36:10] Think about who is following you. Keep social and web relevant.
[37:00] See every post as an extension of your brand.
[38:00] Give a window into your world that shows you are working.
[39:30] Your bio should be: We do incredible _____________________.
[40:10] Have a hashtag strategy.
[41:00] That’s a wrap!
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