In today’s episode, our host Dustin Lee shares with us this program from a marketing seminar he’s taking and showing us how can you charge ten times more without doing ten times the work… So without further ado, let’s get into the show!
Show Notes for This Episode:
[1:00] Dustin gives some context on today’s topic.
[2:20] Tom questions what the business model looks like for this.
[3:40] If you have no choice but to charge 10 times more, what would you do?
[4:00] Look for this type of client to increase your rates.
[5:00] Stop trying to increase value and sell to the same small clients.
[6:00] From surgery in India to restaurants. It’s all about the clientele.
[7:30] When you pay more you expect more.
[8:00] The holistic client experience explained.
[9:00] You don’t have to change your client offerings to gain a high end feel.
[10:00] Dustin talks how he has opted for elevated client offerings.
[11:00] Seal of approval sells a lot of features.
[12:00] Price point speaks volumes about your products and services.
[13:00] The team banter about the psychology of pricing.
[14:00] Get. Better. Clients!
[16:00] Be fully present with your clients.
[17:30] The guy in the $5000 suit doesn’t hold the elevator. What!?
[18:20] We touched on the type of client but more importantly is the client situation.
[19:00] Clients want to hire the ONE who will fix their problems.
[20:00] Want to charge more? Find better problems to solve.
[21:00] Tom uses his digital business contracts for designers as an example.
[22:00] Teach a man to fish.
[23:00] Repackaging into bite sized portions.
[25:00] Tom uses hampers as a more expensive repackaging example.
[26:00] Ian asks Tom to explain how repackaging would look in the design world.
[27:00] Reselling design work.
[28:10] Tom knows a few logo designers who sell their rejected logos.
[29:00] Seeing the glittering gold in sawdust.
[30:00] IOS14 icon design sells is peaking.
[31:00] Keying into a hot trend can earn you big bucks.
[32:00] Pineapple trends and pricing.
[33:15] Creative Hamper – in-depth research, creative and roll out.
[34:00] Do the same work but repackage it and sell it for more.
[35:00] That’s a wrap!
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