In today’s episode we are talking about this big and important question (“why should someone hire us?”) and we are going to break down how to come up with a good answer for it… So without further ado, let’s get into the show.

[smart_track_player url=”″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” title=”Episode 195: Why Should Someone Hire Us?”]

Watch some of the Honest Designers episodes here: Honest Designers Podcast Playlist. And remember to subscribe to our YouTube channel for regular updates direct to your inbox.

Show Notes for This Episode:

[1:00] You need to have an answer for the question “why you?” during interviews.
[2:00] Answering this question also helps you talk to potential clients.
[3:00] You need to have a good handle on what sets you apart from the rest.
[4:00] Tom questions Lisa on what she sells.
[5:00] Tom asks Lisa why he should buy her resources.
[6:15] Lisa goes the extra mile with examples, tutorials and videos.
[7:30] Dustin shares that he has purchased from Lisa and blows her mind.
[8:00] Why Dustin decided to purchase from Lisa.
[9:00] Lisa is truly customer centric.
[10:00] When you purchase from Lisa you buy into a family of products.
[11:10] Skill stacking defined and why you need it.
[12:00] Elevating yourself to the top.
[13:20] Does Lisa feel more confident in answering the “why you?” question?
[14:00] Charm, personality and experience.
[15:00] No one will ever be the right person for everyone.
[16:25] Ian’s custom work.
[17:00] Be irreplaceable like Kentucky Fried Chicken.
[18:00] Make it so they can’t go anywhere else for your style of work.
[19:10] Be like a fine aged beef.
[20:30] How do you create scarcity when you are new?
[21:00] Dustin and Lisa disagree on the scarcity of individual skills.
[22:00] As the designer you always deliver skills that are individual to you.
[23:00] Interviews look at three things: skills, experience and personality.
[24:10] Early career days are like quicksand.
[25:00] The right effort applied to the right places builds success.
[26:30] There is no straight line from zero to success.
[27:00] Tom and Dustin use celebrities as an example of break out moments.
[28:00] Working hard early affords relaxation later.
[29:00] Early videos were hard but Ian now feels more comfortable on camera.
[30:00] Proper growth happens around 5-10 years in. Have patience.
[31:10] Think long term. Success is compound interest.
[32:00] Learn how, build, sell it and repeat.
[33:00] All your skills from the past will eventually be used.
[34:40] Tom closes out the show.
[35:00] And that’s a wrap!

Find us on iTunes, Spotify, and Instagram by searching for The Honest Designers Show.

“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!”AG_GD