In this week’s episode we talk all about how to get your clients more excited about your design work. Let’s face it, clients are not going to geek out about design, the same way as we do. However, getting your clients more involved in the process and more engaged in your outcome, can make your life as a designer a whole lot easier.

[smart_track_player url=”″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” title=”Episode 66: Getting your Clients Excited about Design”]

Watch more of the Honest Designers episodes here: Honest Designers Podcast Playlist   And remember to subscribe to our YouTube channel for regular updates direct to your inbox.

Show Notes for This Episode:

[1:00] In this week’s episode we talk about how to get your clients excited about design
[1:50] Dustin suggest informing your clients how much money they’ll make
[2:20] The three types of responses Ian gets on his design work
[3:30] Dustin’s being asked by the clients if they ‘could see something more professional?’
[4:30] The impact of clients not caring about design
[5:00] Needing reassurance as a designer
[5:30] The lie all designers tell themselves, that they’ll be able to handle negative feedback
[6:30] Lisa’s experience with asking her husband Cliff for feedback
[7:20] The feeling you have when you receive lots of positive feedback
[8:00] Aphaty will never help sales
[8:55] Being passionate about your work and inspiring your clients to be the same
[9:40] Sharing the background of how the design came to life
[10:20] People tend to resonate with the story on social media
[11:00] Also sharing the process of creating the design will be very useful
[11:40] Lisa felt obliged to tell the story and show the client how the money was used
[12:30] Ian only sharing his work over email and not in person
[13:50] When a design is on point
[15:20] The many ways in which you can share your work with a client
[15:50] Tom’s suggestion of creating a video showing the process of creating the design
[17:40] Thinking outside the box showing a design from a different angle
[18:20] Putting your design on a wall poster outside and getting your clients to see it in real life
[19:30] Dustin’s story of the man eating donuts
[20:40] The reason mockup templates exist and how this is helping clients
[22:10] Lisa also suggests testing your design
[23:30] Getting customers reactions on the design and sharing real proof with the clients
[24:30] Tom’s “Snug, Marry, Avoid” example
[25:10] Asking customers to choose between two designs
[26:00] Design should never be boring
[27:00] Using someone to discuss ideas with – this is how the Honest Designers show started
[27:40] The hosts discuss involving the clients in the design process
[28:30] Choosing carefully which clients to get involved in the design
[29:20] Look outside your industry for ideas on presenting your work
[30:30] Tom using ‘by the way’ a lot and the team teasing him about it
[31:00] Remember you can watch the Honest Designers Show on YouTube
[31:45] The big design communities in Oregon and Portland
[32:30] Quick fire round on getting your clients excited
[32:40] Weave a story, show them the process and get them involved
[33:00] Presenting your work in a fun interesting way
[33:10] Get ideas from great showmen
[33:30] Use mockup templates
[34:00] Thanks so much for listening this week’s episode

“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!”AG_GD