During this Community Hangout, we were joined by one of our favourite hand lettering artists, Lauren Hom of Hom Sweet Hom! Lauren has been a commercial hand letterer and illustrator for 5 years now, but has also taught lettering workshops and classes and become somewhat of a creative marketing expert.
This week, she talked to us about how she started off in the advertising industry and got a boost into the creative industry though Tumblr. Most excitingly, she walked us through the behind-the-scenes of a real-life client lettering project and demystified the process for us. She covered everything from the initial brief to the sketches, feedback, and the final product.