In this session, we were thrilled to be joined by the one and only Jacob Cass. We think most will know exactly who Jacob is, but for those who need a reminder, Jacob is a brand designer, strategist, educator, business coach and the founder of JUST Creative, an award-winning branding & design firm that doubles as an industry-leading blog.

Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series. Some of his notable clients include Nike, Disney, Nintendo, and Jerry Seinfeld. Obviously none of this is quite as exciting as his Design Cuts Live 2020 slot, and we're just as excited for it too.

During this session, Jacob provided an invaluable lesson on how to use mock-ups for brand identities, full of clear practical advice and tips for all designers.