WHAT WE’RE CREATING:
In this tutorial I will be using some of the awesome design elements from this latest bundle to create a pet shop flyer design that promotes taking home a cute best friend! Who doesn’t love cute, cuddly, dogs and cats? We will be combining our pet illustrations with other textures, patterns, and design elements to create a strong layout with clean typography to help these adorable animals find a new home.
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Here’s a look at what we’ll be creating:
Follow along with this tutorial: Download the freebie files
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Step 1: Pet Shop Flyer Design
Open Photoshop and start off by creating a new document. Set the size of your file to 5 inches wide by 7 inches tall with a resolution of 300 pixels per inch. We can also take this opportunity to name our file ‘pet_shop_flyer_design’ or anything similar that you would like to use and make sure that your ‘Background Contents’ are set to black.
Once you have input the settings for your new document click on the ‘Create’ button or press the Enter key on your keyboard.
You should now have your document open in Photoshop with a black background like the image above.
Step 2: Bringing in our first texture
Open the ’16 Halftone S.png’ file from the Unember Roller Inker pack shown below:
Drag the texture into your working document and rename it in the Layers Palette to ’16 Halftone S’ before turning the visibility of your Background off. Doing this will allow you to view the texture since it is the same color as the background.
Hold down the Control Key and click on your 16 Halftone S layer to reveal a dropdown menu. From this menu we want to select the option that says ‘Convert to Smart Object’ from the dropdown list. Converting this to a Smart Object will allow us to experiment with the size of the texture without losing any of the quality of the original.
You should now have a small icon appearing on your texture layer so that your palette looks like this:
Step 3: Layer Styles
Double click on your halftone texture smart object layer to open the Layer Styles dialog box. Once the dialog box appears, check off the box that says ‘Color Overlay’ and then click on the fill color indicated by the yellow box in the image here:
Change the fill color to #175B55.
Once you have changed the fill color, press ‘OK’ on the Color Picker window, and then once again in the Layer Styles dialog box to close the windows and apply the changes. You can now turn the visibility of your black background layer back on and your document should now look like this:
Step 4: Adding our second texture
We will now open the 13 Halftone S.png file from the Roller Inker pack.
Drag the image into your working file and rename the layer to ’13 Halftone S’ similar to what we did with our first texture.
After renaming the layer we will once again change it to a Smart Object by holding the Control Key and clicking on the layer in the Layers Palette. From the dropdown menu here we will select the ‘Convert to Smart Object’ option from the list.
Select your 13 Halftone S smart object layer and then press Command/Ctrl+T on the keyboard to initiate a Free Transform. Rotate the image 90 degrees by moving your cursor over any of the four corners and rotating the bounding box while holding the Shift Key.
Next, before applying the transform, hold the Alt/Option + Shift Key and scale the image down by moving your cursor over any of the four corners of the bounding box and dragging inwards until the width of your texture matches the width of the document. The texture is a bit taller than our document but it should look something like this:
Press the Enter key to apply the changes. From here, double click on the 13 Halftone S layer to bring up the Layer Styles once again. We will now repeat what we did with our previous texture by checking off the Color Overlay box. This time we will change the fill color to a bright yellow color such as #FFDC2D as shown in the image below:
You should now have your black background layer along with two texture layers on top, both filled with a different color using the Layer Styles.
Step 5: Setting the mood
Select your top texture layer, which should be the 13 Halftone S smart object, and then click on the Adjustment Layer Icon found at the bottom of the Layers Palette. From the menu that pops up, choose ‘Hue/Saturation…’ to add the Adjustment Layer to the top of the layer stack.
For the settings, check off the box that says ‘Colorize’ and then set the Hue to 38 and the Saturation to 19. You can leave the Lightness set to 0 for now. Using these settings will apply an overall brown/tan monochromatic color scheme to all of the layers below.
Once you have applied the colorize settings to the Hue/Saturation Adjustment Layer, select the Adjustment Layer in your Layers Palette. Hold down the Shift Key and then click on the 16 Halftone S layer so all three of your layers are selected at the same time.
With all three of your layers highlighted, press Command/Ctrl + G or click on the small folder icon found at the bottom of your Layers Palette to place these layers into a Group Folder. Double click on the Group Folder name in your Layers Palette and change the name of the folder to ‘Textures’ or something similar. Your Layers Palette should now look like this:
Step 6: Between the lines
We will now open the lines_pattern-03.png file from the Hand Drawn Line Patterns pack.
Drag this image into your document, convert it to a smart object, and then rename the layer to ‘Lines Pattern 03’ just to make things clear and easy to keep track of.
Press Command/Ctrl + T on the keyboard again to initiate the Free Transform and then hold down the Shift Key and drag inwards from any of the four corners to scale the image down until the vertical height matches the height of our file.
Press the Enter Key to apply the changes.
Step 7: Masking the textures folder
Hold down the Command/Ctrl key and click on the layer thumbnail icon of the Lines Pattern 03 layer to activate a selection around it and you should see the marching ants around the shape in your main document window.
Poke out the eye of the Lines Pattern 03 layer to turn off the visibility, and then while your selection is still active, select the Textures group folder.
Click on the Add Layer Mask icon at the bottom of the Layers Palette to apply a mask to your group folder. Your image should now look like this:
We have now used the line pattern as a mask for our textures, and our black background layer should be showing through each of the texture lines.
Step 8: Darkening the edges
Create a new layer by clicking on the New Layer Icon at the bottom of the Layers Palette. Press ‘D’ on the keyboard to reset your default colors, and then press Alt/Option + Delete on the keyboard to fill your new layer with black.
Press Command/Ctrl + T to initiate a Free Transform. You should now see a bounding box around your layer with a handle in the top middle, as well as the sides. Press Command/Ctrl + R to reveal you rulers, and then click the rulers on top and drag a guide down so that it lines up with the horizontal center of your layer. Next, drag a guide from the rulers on the left side and match it up with the vertical center so you have something like this:
Now that we have found the center of our document, you can delete the new layer.
Press ‘G’ on the keyboard to switch to your Gradient Tool. There should now be some gradient settings along the top toolbar of the Photoshop interface. Now we want to select a Radial Gradient and also make sure to check off the small box that says ‘Reverse’ as shown in the image below:
Click inside of the gradient towards the left to make sure that you have a solid black to completely transparent fade like this:
Add a New Layer just above your masked textures folder and then with your reverse Radial Gradient, click in the center of the image and drag outwards. This should create a gradient on the outer edges of the document. Change the Blending Mode of this layer to Multiply and lower the opacity to about 80% before renaming the layer to ‘Vignette’ as shown here:
You should now have a nice vignette effect around the outer edges of the document that draws the focus towards the center. You can now also delete the Lines Pattern 03 layer since we only needed it to create the mask on our textures folder.
Step 9: Bringing in some warm colors
Select the top layer in your Layers Palette, which should now be the ‘Vignette’ layer. Next, click the Adjustment Layer Icon at the bottom of the Layers Palette and choose the ‘Solid Color’ option as shown below:
For the fill color, let’s go ahead and choose a light orange color such as #EFA161 and then hit OK to apply the changes.
Next, change the Blending Mode of the Solid Color Layer to Screen.
Your background should now look like the image shown below:
Step 10: Grouping our background
Double click on the ‘Background’ layer. Doing this will unlock the layer and should also bring up a New Layer dialog box where you can rename the layer, which I am just going to name ‘Background’ for the sake of simplicity. After that, go ahead and press OK to apply the changes.
You can now modify your Background Layer so click on the layer, and then hold down the Shift Key and click on your very top layer, which should be the Color Fill 1 Adjustment Layer. You should now have your three layers and your group folder all selected at the same time.
Press Command/Ctrl + G to put all of these layers (and the group folder) into a NEW folder. Change the name of this whole folder to ‘Background’ and you should end up with this:
We have now taken all of the layers that make up our background and placed them into a group folder.
Step 11: Adding our main text container
Next we will open the SHAPE_15.png file from the Decoration Toolkit made by Julia-Dreams.
Drag this shape layer into your main document and convert it to a Smart Object by clicking the layer while holding the Control Key and choosing ‘Convert to Smart Object’ like we have done with our previous shapes. After that, rename the layer to ‘Shape 15’ as shown below:
Press Command/Ctrl + T on the keyboard to do a Free Transform, and then drag inwards from any of the four corners of the bounding box around the shape while holding the Alt/Option + Shift Keys to scale it down proportionally from the center. You can also do this by just holding the Shift Key, but in order to scale the shape from the center we want to include the Alt/Option Key as well.
Double click on the Shape 15 layer to bring up the Layer Style menu and check off the Color Overlay box.
For the fill color we want to use #F0E6BB.
Press OK to apply the changes to the Color Overlay and then also check off the Drop Shadow box and apply the settings shown below:
For the Drop Shadow effect we want to select a solid black color set to Multiply and lower the opacity to around 23%. Also change the angle to 130, the distance to 102, and leave the spread and size set to 0. Press OK again to apply the Color Overlay and Drop Shadow effects and your shape should now resemble this:
Step 12: Shapes on shapes on shapes
Hold down the Command/Ctrl Key and click on the layer thumbnail icon for the Shape 15 layer highlighted below:
This will activate a selection around your shape indicated by the marching ants around the object. While your selection is still active, click on the New Layer Icon found at the bottom of the Layers Palette to add a layer on top.
Click on the new layer that you have added and go to the Select Menu and choose Modify > Contract.
We want to contract our shape by about 10 pixels before pressing OK to apply the changes.
Make sure that your new layer is still selected and press ‘D’ on the keyboard to get your default colors. From here, press Alt/Option + Delete to fill the contracted selection with solid black.
You can now press Command/Ctrl + D or go to the Select Menu and choose ‘Deselect’ to deselect your shape.
Step 13: Shapes on shapes on shapes
Select the top layer in your Layers Palette, which should be the contracted shape from the previous step. Double click this layer to bring up the Layer Style Dialog Box and check off the Color Overlay option.
For the fill color chose #60BC98 which is a nice sea foam green color. After that, press OK to apply the changes and close out of both dialog boxes.
Rename your top layer to ‘Shape 15 Inside’ as shown here:
Select the Shape 15 Inside Layer along with the main Shape 15 Layer by clicking on both while holding the Shift Key. From here, press Command/Ctrl + G to add both layers to a Group Folder and change the name to ‘Container’ as shown below:
Step 14: Adding our headline
Create a New Layer on the top of your Layers Palette and press ’T’ on the keyboard to get your Type Tool. Click inside of your container shape and type out the words ‘Best Friend’ in all caps. For this I am using a typeface called Knockout, but this can be easily substituted with Bebas, Helvetica Neue Condensed Bold, or any other bold condensed typeface.
Double click inside of your text box to highlight your copy, and then open your Character Panel if you don’t already see it. If you don’t see the Character Panel you can either click the ‘A’ in your panels dock or go to the Window Menu and choose ‘Character’ from the dropdown. Next, change the size of your headline to around 60 points and increase the kerning or spacing between the letters to 25 as indicated by the two highlighted fields in the image below:
Next, double click on the type layer to bring up the Layer Style Dialog Box and check off the Color Overlay option.
For the fill color choose #F0E6BB.
We also want to check off the Drop Shadow effect and set it to Multiply with a solid black fill and an opacity of 15%. Leave the angle set to 130 with Global Light checked off and then apply a Distance of 20, a Spread of 22 and Size of 0.
Step 15: Adding a date
Create a New Layer above the Container folder and use your Type Tool (T) once again to type out ‘Saturday, July 8, 2017’ and reduce the size of the text to around 9pt. For this I am using the typeface Gotham set to a medium style, but you can substitute this typeface with any clean sans serif font like Avenir or Century Gothic. This font will be smaller but we also want to space the letters out once again so change the kerning to about 345 as highlighted below:
Double click on the date text to bring up the Layer Style Dialog Box and check off the Color Overlay option. Now when you check it off it should automatically be filled with the same tan color that we used for our main headline text. Press OK to apply the changes.
Step 16: Adding our intro text
Create another New Layer at the top of your Layers Palette and type out the words ‘Take Home’ using the font Rockwell Bold. This font can be substituted with any other slab serif typeface such as National, Memphis, or something similar. For the size let’s choose about 15 pt and set the kerning to 445 as indicated by the yellow highlight boxes below:
After adding the text and changing the size and kerning, click in between the two words and add two spaces by pressing the space bar twice.
Double click on the text layer to bring up the Layer Style Dialog Box and check off Color Overlay to once again apply the tan fill color just like we did with our previous text layers.
Press OK to apply the changes. Your text should now look something like this:
Step 17: Press paws
Next, open the VIntage-Logo-Objects_0162_Vector-Smart-Object.png file from the Vintage Logo Kit.
Press Command/Ctrl + A to Select All, then press Command/Ctrl + C to copy everything. Return to your main document and press Command/Ctrl + V to paste your paw into the working document. From here, hold the Control Key and click on the layer before choosing the option to ‘Convert to Smart Object’ from the dropdown menu. After that, rename the layer ‘Vintage Logo Objects 0162’ so you have something like this:
Press Command/Ctrl + T to do a Free Transform, and then hold the Alt/Option + Shift Keys and drag inwards from any of the four corners of the bounding box to scale the paw down in size. Experiment with the size and placement of the image so that you can place it in the space between the words ‘Take’ and ‘Home’ as shown here:
Once you are happy with the size and placement of the paw, press the Enter Key to apply the transformation. Next, hold down the Alt/Option Key and then click on the small ‘fx’ icon on the ‘Take Home’ text layer before dragging it onto your Vintage Logo Objects 0162 Layer. Doing this should paste the same Color Fill effect onto the paw that we have used on our text.
Your image should now look like this:
Step 18: Cute text
Add one more New Layer above the ‘Best Friend’ text layer and type out the words ‘a cute’ using a script font. Here I am using the free font Sign Painter, but feel free to substitute this typeface with any other nice looking script typeface such as Fenway, Filmotype, Thirsty or Billabong.
From here, hold the Alt/Option Key and once again drag the small fx icon from the ‘Take Home’ text layer onto this layer to duplicate the Color Fill effect.
Select your ‘cute’ text layer and press Command/Ctrl + T before scaling it down by dragging any of the four corners of the bounding box inwards while holding Alt/Option + Shift on the keyboard until it’s about the same size as the image below:
Hold the Control Key and click on the text to reveal a dropdown menu. From here we want to choose the option that says ’Skew’ from the list.
Move your cursor over the right side of the cute text and drag upwards to create a skewed effect similar to the image shown here:
Step 19: First border of business
We will now open the SHORT_BORDER_11.png file from Julia-Dreams as shown here:
Click and drag this image into your main document and then convert it to a Smart Object before changing the name of the layer to ‘Short Border 11’ to keep track of our layers.
Click and drag the small fx icon from the Vintage Logo Objects layer below to copy the Color Fill effect. Then, press Command/Ctrl + T and scale the border down, placing it below the ‘Best Friends’ text but above the date as shown here:
After applying the tan color and settling on a good size and placement for your border, press the Enter Key to apply the transform effect.
Step 20: Cute text
Select the Vintage Logo Object layer (or the paw layer) and then hold the Shift Key and select the ‘Take Home’ text layer below. Next, hold the Shift Key and tap the up arrow a few times to move both of these layers up a few clicks to give a bit of space to the cute text below.
Select the Short Border 11 Layer and press Command/Ctrl + J to duplicate it. Hold the Shift Key once again and tap the copy of the border up so that it cute through the middle of the cute text as shown here:
With your new copy of the Short Border 11 layer selected, click on the Add Layer Mask Icon found at the bottom of the Layers Palette to add a mask.
Press ‘D’ on the keyboard to switch back to your default colors making sure that black is your current foreground color, and then grab your Brush Tool (B). Paint over the border where it overlaps the cute text with your black brush to hide the border. You should now have something like this:
You should now have two copies of the Short Border 11 layer. The top copy should only be showing up on the left and right sides of the cute text after painting it out with a Layer Mask.
Step 21: Adding some flora
Open the TEXT_DIVIDER_82.png file from the Julia-Dreams Decoration Toolkit.
Click and drag this layer into your working document, convert it to a Smart Object, and then rename the layer ‘Text Divider 82’ as shown here:
Click and drag the small fx icon from either of the Short Border 11 layers onto this layer so that it shares the same fill color.
Press Command/Ctrl + T to initiate a Free Transform, and then rotate the text divider 180 degrees so that the leaves are on the right side and the curve of the divider follows the general curve of the blue/green container shape. You will also need to scale it down by dragging inwards from any of the four corners of the bounding box while holding the Shift Key. Once you have done that you should have something like the image below:
Once you are happy with the size and rotation of your text divider, press the Enter Key to apply the transformation.
Step 22: Extra flourishes
Open the TEXT_DIVIDER_20.png file from the Julia-Dreams Decoration Toolkit.
Click and drag this layer into your working document and then click on the layer while holding the Control Key. From here, select ‘Convert to Smart Object’ from the dropdown menu that appears. Next, rename this layer ‘Text Divider 20’ as shown here:
Once again we will click and drag the small fx icon from the Text Divider 82 Layer below onto this layer to duplicate the Color Fill Layer Style. Press Command/Ctrl + T and then scale the divider down by dragging inwards from any of the four corners of the bounding box while holding the Shift Key. We want to place this divider below our ‘Saturday, July 8, 2017’ text so we end up with something like this:
Step 23: Grouping our container
Select the top layer in your Layers Palette, which should be the Text Divider 20 Layer. Then, hold the Shift Key and select the ‘Saturday, July 8, 2017’ text layer so you have all of these layers selected at the same time.
With all of your layers selected in the Layers Palette, press Command/Ctrl + G to place them into a Group Folder and rename the folder to ‘Logo’ as shown here:
Step 24: Cats and dogs
Next we are going to open the image of the shorthair white cat and the two dogs from the beautiful pack of illustrations made by Lisa-Glanz.
Drag all three of these animal illustrations into your working document and rename them accordingly before converting each of the three into Smart Objects. Hold the Shift Key and select the top-most animal illustration in your Layers Palette, and then select the third so you have all three animal illustrations selected together.
Press Command/Ctrl + G to place all three animals into a Group Folder and name it ‘Pets’ or something similar.
Double click on the Group Folder to bring up the Layer Style Dialog Box and check off the Drop Shadow option. For this we will select a solid black set to Normal Blending Mode, with an opacity of about 38%. Leave the angle set to 130 with Global Light checked off, and then use a Distance of 41, a Spread of 22, and a Size of 0 as shown below:
Press OK to apply the shadow effect to your entire group, and then click next to the folder in your Layers Palette to expand it and show all three of our animal illustrations inside. We are now going to change the size and the order of these three illustrations. Place the cat on top of the stack, followed by the boxer, and then the bull-dog below the other two. Use the Free Transform Command (Command/Ctrl + T) to scale each of the three and overlap them slightly so they resemble the image shown below:
Select the Logo Group Folder as well as the Container folder and then hold the Shift Key before tapping the up arrow to move both of these groups upwards in the document. You should now have something like this:
Step 25: Finishing touches
Now we will open the LONG_BORDER_11.png file from the Decoration Toolkit by Julia-Dreams.
Drag the long border over into your working document and rename it ‘Long Border 11’ before converting it to a Smart Object by holding the Control Key, clicking on the layer in the Layers Palette and then choosing ‘Convert to Smart Object’ from the dropdown menu.
Double click on the layer to bring up the Layer Style Dialog Box and check off the Color Fill option.
For the Color Fill we will be using the same tan color from our other elements – #F0E6BB. Once you have selected the color, press OK twice to exit out of the Color Picker and the main Layer Style windows.
Press Command/Ctrl + T and then hold the Alt/Option + Shift keys and drag inwards from any of the four corners to scale down the border. We want to make sure that the whole border fits inside of our document leaving a bit of room on both sides. After scaling the long border down with a bit of room on the sides, press Command/Ctrl + J to make a copy of it and move it just below the original long border layer. Hold the Shift Key and drag this new copy to the bottom of the flyer so you have one long border on top, and a matching one on the bottom. Your image should now look something like this:
Select both of the long border layers while holding the Shift Key, and then place them into a Group Folder by pressing Command/Ctrl + G or by clicking the small folder icon at the bottom of the Layers Palette. Rename this folder to ‘Long Borders’ and then be sure to save your work if you haven’t already.
That concludes our Pet Shop Flyer Design Tutorial! I hope you guys are pleased with the outcome and of course feel free to make any changes or adjustments to customize your work even further.
Remember that whether it’s your outcome for this tutorial or something new you’ve made, we’d love to see your designs on our Facebook page.
Please leave a comment if you have any questions or suggestions. I always look forward to hearing from you!
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