During this hangout, we chatted with James Lewis – the one-of-a-kind lettering artist known best for his sign paintings. He started off doing graphic design and commercial lettering, but these days he focuses his attention on hand-painted lettering.

For this hangout, he jumped into a demo of a branding project he was working on and discussed the process he has in place for selecting his clients. He also gave us an in-depth view of his Instagram to show us how his lettering style has progressed over the years.