If you work with clients today’s episode is for you! We get into some great discussion about how to develop meaningful, positive relationships with your clients. Learn how to attract the best quality of clients, how to retain your favourite clients, and how to avoid any potential client headaches early on in the relationship.
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Meet Your Hosts
The Honest Designers Show started when our founder Tom found he was regularly chatting and sharing tips with top designers; Ian Barnard, Lisa Glanz and Dustin Lee. We soon organised a weekly call where we would help each other with areas we were struggling with and try to give each other actionable feedback. Soon we realised that the collective experience of the group was proving so valuable for each of us, that we thought ‘why not share these conversations with the world?’.
And so, The Honest Designers Show was born! This podcast is an insight into how to succeed in the creative industry, as well as giving you a totally transparent, under the hood look at some of the tougher, less glamorous hurdles to overcome! We also tend to get a little goofy along the way, so this is a chance to get to know each of us a little better :). We’ve loved recording this show for you, and we hope that you find value and enjoyment in listening to it.
SHOW NOTES
In this episode we talk about the relationship between designer and client. Specifically, we look at how to establish a positive relationship, choose the right clients and avoid any headaches in the process!
[1.00] Why clients get a bad rap within the design community.
[2.00] Communication is crucial when it comes to clients.
[3.00] Clients can often make or break a project and how enjoyable it is.
[3.45] Lisa’s experience of fostering a great client relationship.
[5.00] Why client’s are just people, and why relationships matter.
[6.00] How long-term client relationships build and get better over time.
[6.50] When you really know your client, they begin to trust you more.
[7.30] Dustin had bad clients early on, but why he blames himself.
[8.30] Great client relationships = more recommendations.
[8.55] Why referrals lead to higher quality clients.
[9.40] Why you should have an idea of how you want the relationship to pan out over time.
[11.00] Face to face interaction and an initial honest meeting can really help.
[12.00] Why you should outline crucial details of your client relationships in writing.
[13.40] Being completely transparent with your clients, from the start.
[14.45] Ian’s builder strikes again!
[15.45] Using an initial gesture to disarm people.
[16.50] Why you should think about customer service when dealing with your clients.
[17.20] Doing nice gestures to impress your clients.
[18.00] Why Lisa was practically a therapist for some of her past clients!
[19.00] Try to make your clients day.
[19.30] Keeping balance, and establishing your limits.
[20.10] Point out when you’ve gone above and beyond for your client. They may not realise otherwise
[21.50] Why you should never neglect deadlines. They are important!
[22.30] Why you should sometimes hold back work though.
[23.40] Realise that your client isn’t a designer, learn to talk their language.
[24.50] Don’t assume your client has any design knowledge.
[26.00] Explaining why you made design decisions.
[27.00] Hand-holding your clients to lead them through a project.
[27.45] Don’t feel shy to lead a project. You are the expert.
[28.30] Why it’s so important to care
[29.30] The importance of getting a crystal clear design brief
[31.00] Being clear on what both parties want
[32.20] Getting your client to think emotively about the type of design they want
[35.40] You’ll start to see patterns after interviewing a lot of clients
[36.00] Defining your ideal type of client
[37.00] Why you should be looking for long-term clients
[37.50] Why you don’t want a string of ‘one night stands’
[39.40] Lisa wishes she’d known more in the early days
[40.40] When you should dump a bad client or toxic client relationships
[42.00] Analyse when you may be at fault, to grow as a designer
[43.00] Dustin is now the client, so seeing things from the other side
[44.50] Dustin being sneaky and pretending to be a client, to spy on how the best companies deal with clients
[47.30] Closing advice from the four of us
How you can help
As this is a new show, we’d really appreciate your help spreading the word. If you enjoyed listening and found value in this episode, you can do these two things to help us:
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Let Us Know What You Think
We would absolutely love to know how you enjoyed this episode. We’ll be releasing a new episode each Wednesday, and look forward to hopefully answering many of your questions on the show.
This was an awesome listen…I am not a designer, but a small farm farmer/writer. The comparison of your experiences to mine are closely related…I have learned so much from this podcast and will be able to apply your wisdom to some of my situations :) I will be listening to more of your podcasts…thank you.
Hey Carol,
Thanks so much for your comment- that’s great news!
We totally agree, these topics can definitely be applied across the board and we are super glad that you can take something from these episodes too :)
Thia was an awesome listen…I am not a deaigner, but a small farm farmer/writer. The comparison of your experiences to mine are closely related…I have learned so much from this podcast and will be able to apply your wisdom to some of my situations :) I will be listening to more of your podcasts…thank you.
Thanks Carol, I really appreciate the feedback!
I have heard from several people that the topics discussed cover more than just design, so it’s awesome to hear that they’re resonating with you as a farmer/writer too. If you need any specific tips or help with anything, please let me know, we’d love to help :).
Hello,
I discovered this amazing podcast a few days ago and I have not listened to all of the podcasts yet but so far I love it. After having some issues with my previous job and also the need for flexibility in my work schedule I have decided to recently attempt to freelance. I have gotten some small clients through job sites such as upwork but I am really wanting to get clients outside of a job site and on my own. I finally made the big step of setting up a website portfolio (I attached it to this message I know it’s not a ton of work on my site but hope it’s a good start) I was wondering what is the best way to find new clients without any real connections? Also what is the best way to approach cold calling a small business in the hopes of getting work from them? What are good sources to finding new clients? To be honest I know there is a lot of information out there on these subjects but I just feel overwhelmed when I research these things. Know that may be a lot to answer but if anyone could help I would be gratefull Thanks :)
Thanks for the awesome feedback David, we really appreciate it :).
Congratulations on taking the plunge into freelancing, that’s so exciting. I would definitely recommend listening to our episode on getting started with freelancing if you haven’t yet. That gives plenty of tips on drumming up those crucial initial clients: https://www.designcuts.com/tutorials/honest-designers-podcast-episode-7-starting-freelance-business-scratch/. There’s no easy fix, but just getting out there and pitching yourself is effective. Lisa started out by calling hundreds of people in the Yellow Pages. Ian was more about sharing himself on social media and building up a name there. Even just approaching everyone you know personally and asking if they need design work, or know anyone who does. Running adverts against your portfolio. There’s lots of avenues to explore.
In terms of cold-calling, I’m a firm believer than calling, or visiting in person is more effective than emailing. A big step is just overcoming the dread and doing it. If you post on social and tag #honestdesigners and @glanzgraphics on Instagram, I know Lisa would be willing to help with some more concrete details on her approach for cold-calling back in the day.
There’s no need to feel overwhelmed, we’re all here to help :). You’ve made the first step, which is putting yourself out there and getting started, so well done!
These podcasts have been so phenomenal, especially for a new designer like me! I am also so glad you offer them through your site. That way, I can listen to them while I shop your marketplace ;-)
Perhaps, you already plan on hosting a podcast on this subject, but I could use some advice on how to organize all the resources I am purchasing through Design Cuts, so I actually use what I buy. Do folks split up the files into big files of fonts, vectors, brushes, etc.? Or do they organize them by style or some other way? Thanks!
Thanks Tracey, that’s so fantastic to hear! :) I’m so glad that you’re enjoying the show, and our marketplace :).
We’re working hard on some organisational techniques from within your account. This pack may help, with a better folder structure: https://www.designcuts.com/product/starter-pack/. The .PDF and Image Gallery Guides also provide a great way to navigate your bundle resources.
Thanks again for the great feedback.
Yes! Book! Please!
Haha thanks Kari, it’s on the planner :).