In this tutorial, award winning creative director, Michael Janda will explain to us how we can work out our business's supply and demand to determine our pricing, especially during a recession. For a graphic designer, supply translates in the number of hours that you can spend on design projects, and demand equals the amount of clients who want to buy your work. Mke will teach us how to restore the supply and demand balance, giving examples of how to price your work demand on which one is higher than the other.

Session Resources

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