Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?

Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design, the user experience can suffer.

In this class, I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!

What you will learn:

• Differences in brand identity, branding and brand building
• My personal brand identity process
• Brand, Customers, Goals
• Designing distinctive assets
• Presentation Tips and structure
• Discovery design process
• Executing on-brand touchpoints
• How to present your identity
• Real client examples

Who is the class for:

• Brand and Logo Designers
• Graphic Designers
• Freelancers
• Creative Beginners
• Small Agency Owners

Included in this set:

Practical Lessons:

• Course Introduction
• 1. Defining Brand Identity
• 2. Brand Studio Inspiration
• 3. The Identity Process
• 4. Consult Call
• 5. Discovery
• 6. Brand Tagline 
• 7. Brand Archetypes
• 8. Tone Of Voice 
• 9. Messaging & Value Proposition
• 10. Brand Touchpoints
• 11. Stylescapes
• 12. Logo Design
• 13. Brand Examples
• 14. Distinctive Assets
• 15. Presentation
• 16. Production
• 17. Exporting and Creating for Social Media
• 18. Delivery
• 19. Class Project

Bonus Assets:

• Brand Identity Class Project
• Discovery Template
• Mockup Briefs

Course Duration: 2 hours 25 mins

• Permanent Access – No time limit for undertaking the course
• Lessons available to stream from your Design Cuts account
• High Quality Video

Zipped File Size: 68.42 MB

File Types Included: AI, JPG, PDF, PNG, PSD