Is your freelance career where you would like it to be? If you answered ‘no’, keep reading.

Perhaps you would like to earn more money (who wouldn’t!).

Maybe you want to feel happier and more balanced.

You may be feeling unclear about how to attract your dream clients.

We get it, freelancing can be a frustrating rollercoaster at times!

This exciting new course (exclusive to Design Cuts), brings you a unique opportunity to learn directly from some of the industry’s greats. Chris Do, Anneli Hansson, Mike Janda and James Martin have grossed over $100 million in client billings, working with the biggest brands in the world. They’ve built remarkable brands around their work that ensure a steady stream of inbound work. They’ve developed a clarity and mindset that most designers dream of. And now, they’re sharing how they achieved this, with you.

These industry veterans will be teaching you everything from selling your creative services, to growing your brand on social media, positioning your services and developing a mindset for success. To access these great minds would typically cost thousands of dollars, but we’ve worked with these legends to create a course that is steeped in value, but also designed to be accessible to the masses. This course is designed to help as many creative freelancers as possible – we want to change lives here!

Take a look at what’s included inside:

Creative Freelance – Mindsets for Success (55 Minutes) 

Chris Do has used his wealth of experience in creating multi-million dollar companies to bring you incredibly practical strategies and tactics to help you demonstrate your value to clients, build their belief in you

In this mindset masterclass, industry legend Chris Do teaches you how to develop a winning mindset. Chris breaks down limiting mindsets, how to change your mindset and how to evolve as a creative freelancer. He also gets super tactical, sharing how to win and manage clients, as well as reframe your value. Chris opens up about his own challenges with mindset, and lays the pathway for your future success.

Inside this class you’ll learn:

• Avoid Limiting Mindsets – To increase your prices & business success
• Change Your Mindset – Find a path to success by reverse engineering others mindsets
• Evolve – Acquire new skills to progress and maximise revenue
• Turn Around Negative Mindsets – How To find positive learning from your mistakes
• Change How You Think About Winning Clients – How giving value can be the best growth strategy
• Managing Clients – Setting strong initial parameters leads to quality clients
• If You’re In A Dark Place – Reframe to find value

Selling Creative Services – Proven Strategies (66 Minutes) 

Formerly a creative director at Fox Studios, Michael Janda founded the creative agency, Riser, in 2002 with clients including Disney, Google, Warner Bros., Fox, NBC, ABC and more. He is the author of Burn Your Portfolio and The Psychology of Graphic Design Pricing (both published internationally). He sold his agency in 2015 and now he is on a mission to share every nugget that led to his success in the creative industry through courses and social media content.

In these lessons, Michael will help you position your business in the market, create an elevator pitch, develop a marketing strategy, find leads and transition leads into paying clients. He’ll also teach you how to resolve common sales concerns and implement consistent sales strategies into your creative business.

Inside this class you’ll learn:

• Understanding Your Market Position
• Preparing your messaging
• Preparing marketing materials
• Finding Potential Clients
• Transitioning Leads into Buyers
• Closing Sales 7: Sales Tips

Social Media Marketing for Creatives: Winning Strategies for Growth (90 Minutes)

James Martin, AKA Made By James, is the owner of a brand and animation studio based in the UK called Baby Giant Design Co. He has amassed an online audience of hundreds of thousands across multiple platforms and he has over 315K followers on instagram alone. He is a designer that helps other designers and his mission is simple, he is here to help alleviate the daily struggles of designers through honest and engaging educational content.

Within this course I will be sharing a step by step plan for building a powerful and highly engaged online Audience. I will talk you through the key components of planning content, growth strategies, marketing yourself and how you can continue to remain relevant in an ever changing arena. By the end of this course you will have all the tools needed to build a powerful online presence, you will need to be proactive and patient with the advice I share, but I am giving you all the tips and tricks I use daily to build my audience, and in turn, grow my annual turnover and design business.

Inside this class you’ll learn:

• How to Choosing the right platforms
• What should you talk about?
• Why your brand matters on social media!
• How to use the different formats
• SEO, hashtags and growth strategies
• How to connect with your audience
• Being consistent with a plan
• Evolving and remaining relevant

Positioning Yourself for Creative Freelance Success (65 Minutes) 

Anneli is all about helping creatives move from order takers to problem solvers in their design business. Her experience in design strategy is second to none, with 20+ years of experience in building brands from international corporations to start-ups and agencies. Anneli has worked as an agency owner, CMO, CBO and now coach for The Futur and having already made all the mistakes (and learnt from them) is well equipped to provide the shortcuts for solving business challenges. She provides actionable and invaluable advice on how to make your brand the best it can be.

In this course Anneli teaches you how to position your creative services for success. She explains how to think about your positioning, helps you to uncover your niche and how to attract your ideal clients. Anneli also goes deep into how to build your ideal audience persona, craft a compelling offer and properly communicate your brand value. This course is all about giving our creative business the greatest chance of success!

Inside this class you’ll learn:

• Marketing language 101
•  Intro to niching and positioning
• Finding your niche
• From target audience to ideal client
• Understanding your audience
• Create your persona
• Crafting your offer
• Audit
• Developing your brand voice
• Evaluation

Included in this set:

• Selling Creative Services - Proven Strategies (66 Minutes)
• Social Media Marketing for Creatives: Winning Strategies for Growth (90 Minutes)
• Positioning Yourself for Creative Freelance Success (65 Minutes)
• Creative Freelance - Mindsets for Success (55 Minutes)

• Social Media Marketing for Creatives 8 page PDF from Made By James
• Creating an Elevator Pitch Worksheet from
• Guides and exercise worksheets from Anneli Hansson (8 PDF files)

Course Duration: 4 hours 36 mins

• Permanent Access – No time limit for undertaking the course
• Lessons available to stream from your Design Cuts account
• High Quality Video

Zipped File Size: 4.5 MB

File Types Included: PDF