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Create a Rum Label Design in Photoshop


Today we will be designing a rum label for a realistic bottle mockup in Photoshop. We will be using a few of the typefaces from The Complete, Quality Font Collection to demonstrate the versatility and flexibility of the typefaces. We will then apply our label design to a realistic bottle mockup to take it one step further. If you are ready to get started on the label design then fire up Photoshop and we will begin!

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Here’s a look at what we’ll be creating:

Golden Ratio Rum Design

Follow along with this tutorial: Download the freebie files

This freebie pack includes font styles from Letritas, Los Andes Type and TypeSETit!

The freebie pack is just a small sample of the resources available in The Complete, Quality Font Collection for just $29 (that’s 99% off). This bundle contains some of the world’s greatest fonts, from a select group of hugely respected type foundries, all in a limited time collection!

Please note that unfortunately we are no longer able to provide the Rumble Font weights by Alit Designs from March 20th, 2018. These were initially included in the freebie pack but only for the duration of the bundle run. We apologise for any inconvenience caused.

Golden Ratio Rum Design

Step 1: Golden Ratio Rum Design

To begin, let’s start Photoshop and create a New Document. The first thing we want to do is give our file a name – here I will be using ‘golden-ratio-rum-design’. From here let’s make the size of our document an 8.5” x 8.5” square in ‘RGB’ with a ‘Resolution’ of ‘300 ppi’. For now we can leave the ‘Background Contents’ set to ‘White’ and then ‘8 bit’ for the image before clicking ‘Create’ in the lower right corner.

Golden Ratio Rum Design

Once you have created your document, the first thing we are going to do is press the letter ‘U’ on the keyboard to select our ‘Rectangle Tool’ and after that you should see that you have a few options running along the top toolbar in the interface. Looking at these options, let’s make sure that we have a solid black color for the ‘Fill’ and nothing for the ‘Stroke’ as shown in the image below:

Golden Ratio Rum Design

If you need to select or change the color for either the stroke or the fill, simply click on the box just to the right side of either word and you will see a menu pop up where you can choose your color as seen here:

Golden Ratio Rum Design

From here, hold the Shift Key and click and drag out a black square in the middle of your canvas. Holding the Shift Key will ensure that we constrain the proportions so that the shape is even on all four sides.

Golden Ratio Rum Design

Next, select your black square and press Command/Ctrl+J to duplicate the layer. Press Command/Ctrl+T to initiate a Free Transform and then hold hover your cursor over any of the four corners of the box and hold the Shift Key before rotating the square about 45º so you end up with more of a diamond shape like this:

Golden Ratio Rum Design

Step 2: Merging the Shapes Together

Next, select the top diamond shape, hold the Shift Key, and then click on the black square below so that both shapes are selected at the same time.

Golden Ratio Rum Design

With both shapes still selected, press Command/Ctrl+J to duplicate the layers. From here, make sure both of the new copies are selected, hold the Control Key and click on either one of them to reveal a dropdown menu. From the list that appears we are going to choose the ‘Convert to Smart Object’ option shown here:

Golden Ratio Rum Design

You will now have a merged Smart Object with the new copies of each of the original two shapes.

Golden Ratio Rum Design

Select your newly merged Smart Object shape and press Command/Ctrl and the left bracket on your keyboard twice to move the layer down two positions in the Layers Palette. You can also just drag the layer down two places so that it sits just above the locked ‘Background’ layer as seen in the image below:

Golden Ratio Rum Design

Step 3: Creating the Border

Let’s now double click on the Smart Object layer to bring up the Layer Style panel and check off the ‘Color Overlay’ option.

Golden Ratio Rum Design

For the fill color we will enter the hex value ‘#D8B983’ before pressing ‘OK’ twice to apply the changes and close out of both dialog boxes.

Golden Ratio Rum Design

After applying the color change you won’t notice anything different right away, and that is because we need to make the Smart Object shape in the back larger. To do this, press Command/Ctrl+T and then hold the Alt/Option+Shift keys while dragging outwards from any of the four corners of the bounding box to scale it up from the center. Doing this will reveal the gold colored border which is really just a solid shape behind our original two shapes.

Golden Ratio Rum Design

If we want to make the border larger without changing the size of our document we can reduce the size of our original two black solids. To do this, select the top shape, hold the Shift Key and select the black shape just below, and then apply another Free Transform (Command/Ctrl+T) except this time instead of dragging out while holding the Alt/Option+Shift keys we want to drag inwards from any of the four corners of the bounding box. You should now have something like this:

Golden Ratio Rum Design

Step 4: Inner Border

Next, select the top black diamond shape and press Command/Ctrl+J to duplicate the layer.

Golden Ratio Rum Design

Press ‘U’ once again to get the Rectangle Tool and now let’s change the ‘Fill’ to empty by selecting the white box with the red strike through it. Instead of using the fill here we will use the ‘Stroke’ option so let’s first change the value to ’10px’ and then click on the color box just to the right to reveal our color panel. Once this popup appears you can click on the color spectrum icon in the upper right corner of the panel to enter a color value manually.

Golden Ratio Rum Design

For this we will use the same gold color that we used in the previous step by entering the hex value ‘#D8B983’ and then pressing ‘OK’ to close out.

Golden Ratio Rum Design

We can now select the top diamond shape, which is now just an empty diamond with a ’10px’ border and press Command/Ctrl+T to initiate a Free Transform. Hold the Alt/Option+Shift keys and drag inwards from any of the four corners of the bounding box to make this shape smaller until the inner border fits comfortably inside of the main black diamond like the image shown here:

Golden Ratio Rum Design

Step 5: Red Box

Next, select the copy of original black square – ‘Rectangle 1 copy 4’ in the Layers Palette. From here, press Command/Ctrl+J to duplicate the layer.

Golden Ratio Rum Design

Press ‘U’ and modify the settings so you have no stroke and a solid fill color. Click on the color spectrum icon and enter the hex value ‘#D90202’ and then click ‘OK’ to apply the changes.

Golden Ratio Rum Design

Select the red box and press Command/Ctrl+T before holding the Alt/Option+Shift keys and dragging inwards from any of the four corners to reduce the size of the red box until there is an even black border around the outer edges as shown here:

Golden Ratio Rum Design

Step 6: Main Shape

We will now select the very top layer, hold the Shift Key, and then click on the merged Smart Object shape at the bottom so that all of our shapes and layers are selected except for the locked ‘Background’ layer.

Golden Ratio Rum Design

Press Command/Ctrl+G to place these layers into a new folder and then double click the ‘Group 1’ text to rename the folder ‘MAIN SHAPE’ as shown in the image below:

Golden Ratio Rum Design

Step 7: Florals

Next, go to the ‘File’ menu and choose ‘Place Embedded…’ from the menu.

Golden Ratio Rum Design

I will be using a flower cluster from one of the previous bundles from Design Cuts called ‘The Ultimate Vector Bundle’. If you have purchased this bundle, you can navigate to the Vector Hut folder and choose the file called ‘Floral Cluster.png’, otherwise you can use any other resources you have available. Once you have selected your file choose ‘Place’ from the lower right.

Golden Ratio Rum Design

Once the illustration is imported it will automatically be brought in as a Smart Object with the file name. Press ‘Return’ on the keyboard to place the file.

Golden Ratio Rum Design

Double click on the layer to open the Layer Style panel and check off the ‘Color Overlay’ option.

Golden Ratio Rum Design

Next, enter the hex value ‘#D8B983’ that we used earlier for our gold color. Once you have done that, press ‘OK’ twice to apply the changes and close out of both dialog boxes.

Golden Ratio Rum Design

Let’s double click on the layer name and change it to ‘FLORAL’ in all caps. From here, press Command/Ctrl+T to apply a Free Transform and hold the Alt/Option+Shift keys before scaling the floral illustration down a bit so that it sits comfortably in the center of the main black diamond shape. After that, press ‘3’ on the keyboard while your illustration layer is still selected to reduce the opacity of the layer to ’30%’ and you should now have something like this:

Golden Ratio Rum Design

Step 8: Rum Text

Create a new layer at the top of your Layers Palette by either clicking on the ‘Create a new layer’ icon next to the trash bin or by using the keyboard shortcut Command/Ctrl+Alt/Option+Shift+N on the keyboard. Once you have done that, switch to your Type Tool (T) and type out the word ‘Rum’ with an uppercase ‘R’ and lowercase ‘U’ and ‘M’. For the font I am using ‘Rumble Brave’ with the ‘Shadow 3D’ style from ‘Alit Design’. If you don’t have access to this typeface, any other vintage font with a shadow or 3D style will be sufficient. Let’s open our Character Panel by going to the Window menu and choosing ‘Character’ from the list. After opening the panel we can check to make sure that we are using the same gold fill color that we used earlier (#D8B983) and that our typeface is about ’147.5 pt’ with a ‘Tracking’ setting of about ’20’.

Golden Ratio Rum Design

Next, select the text layer and press Command/Ctrl+J to duplicate it. We can now grab our Type Tool (T) once again and change the style from ‘Shadow 3D’ to the ‘Regular’ version of the font.

Golden Ratio Rum Design

At the moment my text is filled with solid black so I’ll click on the ‘Color’ box and change it to the same gold color.

Golden Ratio Rum Design

Next, duplicate this text layer a third time and change the style to ‘Outline’ with a solid white fill. We should now have three layers stacked on top of each other to create our effect. While this typeface works nicely for our design you can substitute this with any other type of vintage font that has a few styles to work with.

Step 9: Ornaments

Create another new layer and this time type out the letter ‘e’ using the ‘Ornaments’ style of ‘Rumble Brave’. For this part the font is not absolutely necessary as there are a variety of free typefaces that have ornaments that will do the trick. You can also use any vector pack of ornaments that you may already have from your design library. If you are using this typeface to follow along then let’s use the Character Panel to make a few adjustments.

Golden Ratio Rum Design

Select the ‘Color’ option in the panel and change the fill color to the hex value ‘#D90202’ and then press ‘OK’ to change the color to a more vibrant red.

Golden Ratio Rum Design

Press Command/Ctrl+T to do a Free Transform and once the bounding box appears around the ornament press the Control Key and click on the character to reveal a dropdown menu. From here, let’s choose ‘Flip Vertical’ to flip the ornament and then press ‘Return’ to apply the changes.

Golden Ratio Rum Design

From here we can simply adjust the size by doing another Free Transform and scaling the ornament up a bit while holding the Shift Key to make it larger.

Golden Ratio Rum Design

Step 10: Flipping Ornaments

Once you are happy with the size of the first red ornament, press Command/Ctrl+J to duplicate the layer and move it to the opposite side of the word ‘Rum’. Press Command/Ctrl+T to initiate the Free Transform once again and click on the shape while holding the Control Key. This time let’s choose ‘Flip Horizontal’ from the list so that it flips the opposite way.

Golden Ratio Rum Design

After adjusting the second ornament you should now have something like this:

Golden Ratio Rum Design

Step 11: Folder Full of Rum

Select the top ornament shape in your Layers Palette, then hold the Shift Key and click on the bottom ‘Rum’ text layer.

Golden Ratio Rum Design

With all of the text layers and both ornaments highlighted in your Layers Palette, press Command/Ctrl+G to place them into a new folder and double click the ‘Group 1’ text to change the name of the folder to ‘RUM’ as shown here:

Golden Ratio Rum Design

Step 12: More-naments

Create a new layer above the ‘RUM’ folder and use your Type Tool (T) to type out a lowercase ‘b’ using the same ‘Ornaments’ style of the ‘Rumble Brave’ font that we used earlier to create the red ornaments on both sides of the main text. You can also use any other ornaments here that you like.

Golden Ratio Rum Design

Double click on the layer to open the Layer Style panel and check off the ‘Color Overlay’ option.

Golden Ratio Rum Design

For the fill color we will once again use our gold which is ‘#D8B983’. After entering the hex value go ahead and click ‘OK’ or press the ‘Return’ key twice to apply the changes and close out of both dialog boxes.

Golden Ratio Rum Design

Step 13: Hand-Crafted

Let’s make another new layer and type out the words ‘HAND-CRAFTED’ using the ‘Molde’ typeface in the ‘Compressed-Heavy’ style. For the size, let’s make it about ’14.6pt’ and increase the ‘Tracking’ until it’s set to about ‘300’. We will also want to make sure that our fill color is solid white. This typeface can be easily substituted with any other condensed font such as ‘Bebas’ or ‘Helvetica Condensed’ if you want to try out another option here. We can also scale down our new gold ornament so that it fits nicely to the left side of our text as shown here:

Golden Ratio Rum Design

Step 14: Ornament Flipping

Select your gold ornament and press Command/Ctrl+J to duplicate it. After that, press Command/Ctrl+T and then hold the Control Key and click on the newly duplicated ornament layer to reveal a dropdown menu. From here, choose the ‘Flip Horizontal’ option and then slide this copy over to the opposite side of the text.

Golden Ratio Rum Design

After placing both of your gold ornaments around the ‘HAND-CRAFTED’ text, let’s hold the Shift Key, select the top layer, and then click on the bottom ornament layer so all three of the layers are selected simultaneously.

Golden Ratio Rum Design

With these three layers selected, press Command/Ctrl+G to put them into a new folder and double click on the ‘Group 1’ text and change the name of the folder to ‘HAND-CRAFTED’.

Golden Ratio Rum Design

Step 15: Puerto Rican Rum

Create a new layer and use your Type Tool (T) to type out the words ‘PUERTO RICAN RUM’ in all uppercase. Check the Character Panel and use the ‘Fibra One’ typeface in the ‘Heavy’ style with a point size of ’16.88’. Let’s also click on the ‘Color’ box and use our gold fill color. Another font that could work nicely here would be a clean and bold sans serif such as ‘Avenir’ or ‘Gotham’ in one of the heavier weights.

Golden Ratio Rum Design

After placing your text beneath the ‘HAND-CRAFTED’ text, select your layer and press Command/Ctrl+G to put the new text into a folder of it’s own. Next, double click on the folder name and change it to ‘PUERTO RICAN RUM’ before continuing.

Golden Ratio Rum Design

Step 16: Wearing the Crown

Go to the File menu and choose ‘Place Embedded…’ from the list.

Golden Ratio Rum Design

Here I will be using a vintage crown illustration from ‘The Ultimate Vector Bundle’. If you have purchased this bundle, you can navigate to the Vector Hut folder, choose the file called ‘Crown-6.png’ and select ‘Place’ from the bottom right corner. If you don’t have access to this specific illustration, any crown shape or illustration should suffice.

Golden Ratio Rum Design

You should now see your illustration with a bounding box around it and it will most likely be quite a bit larger than what we will actually need. Let’s hold the Alt/Option+Shift keys and drag inwards from any of the four corners of the bounding box to reduce the scale of the crown and place it above the ‘HAND-CRAFTED’ text before pressing ‘Return’ on the keyboard to place the vintage illustration.

Golden Ratio Rum Design

Let’s now double click on the ‘Crown-6’ text in the Layers Palette and change the name of the layer to ‘CROWN’. Place the ‘CROWN’ layer just above the ‘FLORAL’ layer and then hold the Alt/Option Key and click and drag the small ‘fx’ icon from the ‘FLORAL’ layer onto the ‘CROWN’ layer. Doing this should apply the same style to the crown.

Golden Ratio Rum Design

After placing your illustration, hold the Shift Key and select the ‘CROWN’ layer, and then select the ‘FLORAL’ layer below. Press Command/Ctrl+G to put them both into a new folder and double click the ‘Group 1’ text and rename the folder ‘VECTOR ILLUSTRATIONS’ so your layer structure looks like this:

Golden Ratio Rum Design

Step 17: The Fine Print

Create another new layer just below the ‘RUM’ folder and use the Type Tool (T) to type out ’45% ALC. VOL.’ using the same font that we used for the ‘PUERTO RICAN RUM’ text in the previous steps. Let’s make the size about ’10 pt’ with our gold fill color and place the text below the red ornament on the left side of the main text as shown here:

Golden Ratio Rum Design

Select the layer and press Command/Ctrl+J to duplicate it and then press Command/Ctrl+T to initiate a Free Transform. Hold the Shift Key and slide the text over to the other side so that it sits below the red ornament on the right. Now let’s switch back to our Type Tool (T) and click two or three times inside of the text box to change the text to ‘NET. 750 ML’ as shown below:

Golden Ratio Rum Design

Hold the Command/Ctrl Key and select both of these layers before pressing Command/Ctrl+G to put them into a new folder. Let’s rename the folder ‘CONTENT’ or use a similar name that will make it easy for you to identify the layers you need if you have to make any changes.

Golden Ratio Rum Design

Step 18: Golden Ratio

Create a new layer below the ‘PUERTO RICAN RUM’ folder and type out the words ‘golden ratio’ in all lowercase letters. Let’s refer to our Character Panel to change the typeface to the ‘Regular’ style of ‘Rumble Brave’. If you used another typeface for the main ‘RUM’ text then use that font here so that it will be consistent. Let’s check to make sure that our text is about ’47.5 pt’ with a ‘Tracking’ setting of about ’180’ and give it a solid white fill.

Golden Ratio Rum Design

Grab your Type Tool (T) and click inside of the text box two or three times to highlight all of the text. From here, click on the small ’T’ icon with a curved line underneath it in the top toolbar. If you hover your cursor over this icon it will say ‘Create warped text’.

Golden Ratio Rum Design

After clicking on the small icon you will be prompted with the ‘Warp Text’ dialog box. Click the menu next to the word ‘Style’ and then choose the ‘Arc’ option from the list.

Golden Ratio Rum Design

Let’s make sure to select the ‘Horizontal’ option if it isn’t already selected, and then enter a ‘Bend’ value of about ‘+27’ before clicking ‘OK’ to apply the changes.

Golden Ratio Rum Design

You should now have a nice arc to your text that will fit nicely between our main text and the smaller copy above. Once you are happy with the size and placement of your text, press Command/Ctrl+G to put it into a new folder and rename it ‘GOLDEN RATIO’ as shown here:

Golden Ratio Rum Design

Step 19: Creating the Seal

Press ‘U’ on the keyboard to get the Rectangle Tool and then choose the ‘Fill’ option and change it to ‘#D8B983’ so it matches the gold we have been using throughout.

Golden Ratio Rum Design

Click and drag out a rectangle below the main ‘Rum’ type.

Golden Ratio Rum Design

Press the Shift Key and then ‘U’ on the keyboard until you have the Ellipse Tool. Next, make sure that the fill color is now set to black.

Golden Ratio Rum Design

Hold the Shift Key and click and drag out a circle over the upper left corner of the gold rectangle shape.

Golden Ratio Rum Design

Select the circle and press Command/Ctrl+J to duplicate it. Hold the Shift Key and move the duplicate copy over the top right corner of the rectangle.

Golden Ratio Rum Design

Next, select the first circle shape, hold the Shift Key, and then select the second copy.

Golden Ratio Rum Design

With both circles selected at the same time, press Command/Ctrl+E to merge the two layers together.

Golden Ratio Rum Design

Select the merged circle layer and press Command/Ctrl+J to duplicate the merged circles. Next, hold the Shift Key and drag this copy down so that you end up having all four corners of the gold rectangle covered by the black circles.

Golden Ratio Rum Design

Once you have placed all of the circles, hold the Command/Ctrl Key and select both layers containing all four of the circles and then merge them together again by pressing Command/Ctrl+E on the keyboard.

Golden Ratio Rum Design

Step 20: KO

Next, hold the Command/Ctrl Key and click on the layer thumbnail icon of the merged black circle layer to activate a selection around all four of the circles. Once you have done that, select the gold rectangle shape below.

Golden Ratio Rum Design

While the selection is active, go to the Select menu and choose ‘Inverse’ as shown below:

Golden Ratio Rum Design

Make sure that you still have the gold rectangle layer selected and then click on the ‘Add Layer Mask’ icon at the bottom of the Layers Palette to apply a mask. You can now delete the merged circle layer above the gold rectangle layer.

Golden Ratio Rum Design

Hold the Control Key and click on the gold rectangle layer and then choose ‘Convert to Smart Object’ from the menu that appears.

Golden Ratio Rum Design

Step 21: Inner Stroke

Hold the Command/Ctrl Key and click on the layer thumbnail icon of the gold rectangle Smart Object layer to activate a selection around it.

Golden Ratio Rum Design

While the selection is active, add a new layer.

Golden Ratio Rum Design

Go to the Select menu and choose ‘Modify > Contract…’ as shown below:

Golden Ratio Rum Design

Enter a value of ’10’ and then press ‘OK’ or ‘Return’ on the keyboard.

Golden Ratio Rum Design

Now select your new layer and then press ‘D’ on the keyboard to get your default colors and make sure that you have solid black as your foreground color. After that, press Alt/Option+Delete on the keyboard to fill the selection with black.

Golden Ratio Rum Design

While your selection is still active, return to the Select menu and once again choose ‘Modify > Contract…’ before entering a value of ’10’ to contract the selection by another 10 pixels.

Golden Ratio Rum Design

From here, select the inner black shape and then press ‘Delete’ on the keyboard so you are only left with an outline of the shape. Next, select the black outline, hold the Shift Key, and then select the gold rectangle below. Hold the Control Key and click on either of the two layers to reveal the dropdown menu where we want to choose the ‘Convert to Smart Object’ option as shown here:

Golden Ratio Rum Design

You should now have your gold rectangular box with the circles knocked out along with the inner black stroke all merged into a single Smart Object layer.

Golden Ratio Rum Design

Step 22: Polygons

Press ‘U’ on the keyboard again while holding the Shift Key until you have the Polygon Tool selected. From here, check the toolbar in the top and make sure that you have ‘3’ for the ‘sides’ and a red fill color.

Golden Ratio Rum Design

For the fill, let’s use the hex value ‘#D90202’ that we used earlier.

Golden Ratio Rum Design

Hold the Shift Key and drag out a triangle next to your seal.

Golden Ratio Rum Design

Press Command/Ctrl+T and then squash the shape and extend it to make it shorter and wider as shown here:

Golden Ratio Rum Design

Press Command/Ctrl+J to duplicate the shape and then hold the Control Key and click on it to reveal a dropdown menu. From this list, let’s choose ‘Flip Horizontal’ and then move this copy to the opposite side of the seal.

Golden Ratio Rum Design

Step 23: Number 5

Create a new layer and use your Type Tool (T) to type the letter ’N’ using the same typeface we used for our ‘PUERTO RICAN RUM’ text from earlier. Let’s change the text color to black and make it just large enough to fit comfortably inside of the seal.

Golden Ratio Rum Design

Press Command/Ctrl+J to duplicate the layer and move it over towards the right side and change the text to ‘5’ as shown below:

Golden Ratio Rum Design

Duplicate the layer again and change the text to the letter ‘O’ and then scale it down using a Free Transform (Command/Ctrl+T). Here we just want to make sure that the top of the ‘O’ is aligned with the top of the letter ’N’ and the number ‘5’.

Golden Ratio Rum Design

Press ‘U’ to get your Rectangle Tool and then add a black rectangle beneath the letter ‘O’ that is about the same width as the strokes of the other letters and numbers.

Golden Ratio Rum Design

Next, select the ’N’ text layer, then hold the Shift Key and select the gold seal Smart Object layer so all of the layers with this shape are selected at the same time.

Golden Ratio Rum Design

With all of these layers still selected, press Command/Ctrl+G to put them into a new folder. Double click the ‘Group 1’ text and change the folder name to ‘NO 5’ as shown in the image below:

Golden Ratio Rum Design

Step 24: Limited Edition

Create a new layer below the ‘NO 5’ folder and switch to your Type Tool (T). Type out the words ‘Limited Edition’ and open up the Character Panel. For the typeface I am using ‘StyleCasual’ from the bundle, but any nice script font will work just to add a bit of variety to our fonts. Let’s also make sure that the size is about ’24 pt’ and that we have a solid white fill color.

Golden Ratio Rum Design

Press Command/Ctrl+J to duplicate the text layer and move it down below the previous layer. Use the Type Tool (T) to click inside the text box two or three times to highlight all of the text, and then change the typeface to ‘StyleEndings’ which is a slightly more decorative version of the font.

Golden Ratio Rum Design

We can now select any of the letters from the more ornate line of text and copy it, then return to the original line of text, highlight the character we’d like to replace, and paste it by pressing Command/Ctrl+V. In the image below you can see that I have done this to replace the letter ‘L’.

Golden Ratio Rum Design

Repeat this process to replace the letter ‘d’ at the end of ‘Limited’ along with the ‘E’ in ‘Edition’ as well as the ’n’ at the very end.

Golden Ratio Rum Design

Once you have used all of the characters you want from the decorative version of the text you can delete that layer so you are left with your modified type layer.

Golden Ratio Rum Design

Step 25: Fancy Triangle

Press ‘U’ on the keyboard while holding the Shift Key again until you have the Polygon Tool. Make sure that you still have ‘3’ for the ‘sides’ and then add a ’10 px’ stroke with no fill. Click and drag out a triangle shape in the lower portion of our design while holding the Shift Key and then use the Free Transform (Command/Ctrl+T) to rotate the shape so that it’s pointing downwards like this:

Golden Ratio Rum Design

Press Command/Ctrl+T again and click and drag either of the side handles outwards while holding the Alt/Option Key to make the shape wider until the angle matches that of our main diamond shape.

Golden Ratio Rum Design

Once you have set up your main triangle shape, press Command/Ctrl+J to duplicate the layer. Press ‘U’ again and your settings should look like this:

Golden Ratio Rum Design

We should have our duplicate copy selected in the Layers Palette, and what we want to do is now change the settings so that there is no stroke and instead make it a solid gold fill.

Golden Ratio Rum Design

You should now have two copies of the triangle shape placed on top of one another – the bottom shape will just be the stroked version, and the top copy has the solid gold fill with no stroke.

Golden Ratio Rum Design

Select the top copy of the triangle and press Command/Ctrl+T to initiate a Free Transform. Once you have done that, click and drag inwards from any of the four corners of the bounding box while holding the Alt/Option+Shift keys to scale it down leaving a bit of a black border around the shape like this:

Golden Ratio Rum Design

Step 26: Vertical Lines

Press ‘U’ on the keyboard again to select the Rectangle Tool and change the settings so you have a solid red fill color – ‘#D90202’.

Golden Ratio Rum Design

Click and drag a tall, thin rectangle that overlaps the left side of the triangle shape. Here I have turned off the visibility of the solid triangle as we don’t need it just yet.

Golden Ratio Rum Design

Press Command/Ctrl+J to duplicate your vertical red line and then hold the Shift Key and tap the right arrow three or four times to move it over to the right. Repeat this until you have about 10 copies going all the way across the triangle. After that, select the top line, hold the Shift Key, and select the bottom vertical line so all of the copies are selected at the same time.

Golden Ratio Rum Design

Press Command/Ctrl+E to merge all 10 of the vertical lines together into a single shape so you end up with this:

Golden Ratio Rum Design

Next, hold the Command/Ctrl Key and click on the layer thumbnail icon of the solid gold triangle layer which is currently turned off. Doing this should activate a selection around the shape.

Golden Ratio Rum Design

With the selection still active, click on your merged red line layer and then click on the ‘Add Layer Mask’ icon at the bottom of the Layers Palette to add a mask around the vertical lines.

Golden Ratio Rum Design

Select the merged and masked lines and then hold the Shift Key and select both of the triangle layers below before pressing Command/Ctrl+G to put them into a new folder. Double click on the ‘Group 1’ text and rename the folder ‘TRIANGLE’ as shown below:

Golden Ratio Rum Design

At this point we have completed the design of the actual rum label that we are going to be applying to our realistic bottle mockup! Let’s keep pushing this to take it further.

Golden Ratio Rum Design

Step 27: Merge

Select all of the folders in your Layers Palette by selecting the very top folder, holding the Shift Key, and then selecting the bottom folder. After that, press Command/Ctrl+J to duplicate all of the layers.

Golden Ratio Rum Design

After that, press Command/Ctrl+E to merge all of the duplicate folders and layers together into one single layer.

Golden Ratio Rum Design

Step 28: Bottle Mockup

Next, let’s open the ‘Versatile Bottle MockUp.psd’ from Graphic Burger which can be downloaded for free here

Golden Ratio Rum Design

Once the file is open you should see the first layer highlighted in red that says ‘Your design…’ so let’s go ahead and double click this layer to update the artwork on the label. You should now be inside of that nested PSD showing you the artwork here:

Golden Ratio Rum Design

Let’s drag in our merged artwork and make fit into the workspace by using a Free Transform and dragging inwards from any of the four corners of the bounding box while holding the Alt/Option+Shift keys. Let’s also go and hold the Control Key then click on the artwork to make it a Smart Object so that we can resize it as needed. Once you’ve placed the label art into the file you can delete all of the other layers and then press Command/Ctrl+S to save it.

Golden Ratio Rum Design

We can now close this tab and return to our main mockup PSD file where you should now see the updated label artwork, but there is a problem – the artwork is too small!

Golden Ratio Rum Design

Let’s select the Smart Object and press Command/Ctrl+T and then drag outwards while holding Alt/Option+Shift to scale it up from the center until the sides go just a bit outside of the bottle as shown here:

Golden Ratio Rum Design

Step 29: Trimming the Label

Let’s open the folder named ‘Liquid’ and then hold the Command/Ctrl Key and click on the layer thumbnail icon inside to activate a selection around it.

Golden Ratio Rum Design

Now select the Smart Object layer with the artwork and then click on the ‘Add Layer Mask’ icon from the bottom of the Layers Palette. Your label should now only be visible inside of the bottle making it look like it is wrapping around.

Golden Ratio Rum Design

Step 30: Layer Styles

Double click on the Smart Object layer containing our label artwork to open the Layer Style panel and go to the ‘Gradient Overlay’ to show you the settings here:

Golden Ratio Rum Design

What we want to do now is modify these settings so our label doesn’t look overexposed and blown out. Change your settings to match the ones shown here before pressing ‘OK’ to apply the changes:

Golden Ratio Rum Design

Step 31: Rum Clones

Next, open the ‘Effect’ folder and select the ‘Highlights’ layer shown here:

Golden Ratio Rum Design

Press ’S’ on the keyboard to switch to the Clone Stamp Tool and make sure you have a soft edged brush selected. If you don’t you can simply hold the Shift Key and tap the left bracket to make the brush softer. Your settings should look something like this:

Golden Ratio Rum Design

What we want to do now is just clone out the harsh highlight behind the top of the label. What we will do is hold the Alt/Option Key while our Clone Stamp Tool is selected and then click on the soft highlights either to the left or right of the more harsh highlight we want to cover, then release the Alt/Option Key and click over the highlight you want to cover up. Do this until you can no longer see the blown out highlight behind the label and you should now have something like the image shown here:

Golden Ratio Rum Design

Step 32: Cropping

Press ‘C’ on the keyboard to get the Crop Tool and then let’s bring in the sides as well as the top and bottom to get a better crop of our bottle. Use the image below as a guide for the cropping of the bottle:

Golden Ratio Rum Design

Step 33: Bottle Trace

Select the ‘Bg image’ layer and then press ‘P’ to switch to your Pen Tool. From here we will zoom in by pressing Command/Ctrl and the ‘+’ key and then we will begin to trace around the shape of the bottle. Click to make your first point with the pen and then click and hold when you create your second point. Without releasing the mouse you can move it around to change the curve and direction of the path. After each point, hold the Alt/Option Key and click on the point to reset it so that your next point will go where you want it to.

Golden Ratio Rum Design

Certain parts may be a little bit trickier such as the area around the cap, but you can get some good practice here with the Pen Tool (P) while tracing. Another handy tip is holding the Alt/Option Key and then clicking on the ends of the handles that extend off of the points so you can modify the path.

Golden Ratio Rum Design

Once you have traced around the shape of the bottle, press Command/Ctrl+Return on the keyboard to activate a selection around it. While your selection is still active, click the ‘Add Layer Mask’ icon at the bottom of the Layers Palette to create a mask.

Golden Ratio Rum Design

Let’s press Command/Ctrl+J to duplicate the ‘Bg image’ layer and then hold the Control Key and select the Layer Mask and choose ‘Delete Layer Mask’ from this duplicate layer.

Golden Ratio Rum Design

Hold the Command/Ctrl Key and click on the layer mask thumbnail icon from the bottom ‘Bg image’ layer to activate a selection around it and then select the layer above that no longer has a mask applied. This will activate a selection of the bottle on the duplicate layer.

Golden Ratio Rum Design

With the duplicate layer selected and your selection still active, go to the Select Menu and choose ‘Inverse’ as shown below:

Golden Ratio Rum Design

Now that we have inverted the selection we will apply a new Layer Mask to the duplicate ‘Bg image layer’ so your layers now look like this:

Golden Ratio Rum Design

Select the duplicate ‘Bg image’ layer with the inverted mask and press Command/Ctrl+I to invert the layer itself. After that, change the Blend Mode of the layer to ‘Screen’ as shown below:

Golden Ratio Rum Design

Step 34: The Magic Wand

Press ‘W’ on the keyboard to switch to your Magic Wand Tool and then set the ‘Tolerance’ in the top toolbar to about ’18’ as shown here:

Golden Ratio Rum Design

Select the bottom ‘Bg image’ layer and then click inside the white part of the bottle between the cork and the liquid to make a selection. Hold the Shift Key to select additional white areas in the middle until you have most of it selected. If you accidentally select the liquid or another unwanted area you can simply press Command/Ctrl+Z to undo it and then keep going.

Golden Ratio Rum Design

After you’ve selected the white space in here you should have an active selection. Add a new layer just below the label art and then press ‘D’ to get your default colors. Press the ‘X’ key to toggle between them until black is the foreground color and then press Alt/Option+Delete on the keyboard to fill your selection with solid black.

Golden Ratio Rum Design

Step 35: Bottle Fix

Select the black fill layer from the previous step and go to the Filter Menu before choosing ‘Blur > Gaussian Blur…’ as shown here:

Golden Ratio Rum Design

Set the ‘Radius’ to about ‘5’ and then press ‘OK’ to apply the effect.

Golden Ratio Rum Design

If you still have some white edges after doing this you can go in with a soft round brush and manually paint over those areas just to clean up the edges a bit more and tidy things up. Once you have done that, press ‘9’ on the keyboard to lower the opacity to ’90%’ so that the shape isn’t completely black.

Golden Ratio Rum Design

Step 36: Edge Lighting

Create a new layer at the top of your Layers Palette and then hold the Command/Ctrl Key and click on the layer mask thumbnail of the ‘Bg image’ layer at the very bottom.

Golden Ratio Rum Design

With your new layer selected and your action still active, press ‘X’ to toggle your default colors so that you now have white as your foreground color and then press Alt/Option+Delete to fill the new layer.

Golden Ratio Rum Design

With your selection active and your new layer selected, go to the Select Menu and choose ‘Modify > Contract…’ as shown below:

Golden Ratio Rum Design

Choose a contract setting of ’15’ and then press ‘OK’ to contract the selection.

Golden Ratio Rum Design

Next, hit the ‘Delete’ key to get rid of all of the white on the inside, leaving only a thick outline around the inner shape of the bottle itself. From here, change the Blend Mode from ‘Normal’ to ‘Overlay’ like this:

Golden Ratio Rum Design

Go to the Filter Menu and once again choose ‘Blur > Gaussian Blur…’ like before.

Golden Ratio Rum Design

Now we can leave our settings the same as before since it should still be set to a ‘Radius’ of ‘5’ and then hit ‘OK’ to apply the effect once again.

Golden Ratio Rum Design

We will now lower the opacity of the edge lighting to about ’50%’ by either manually moving the slider or by pressing the number ‘5’ on the keyboard.

Golden Ratio Rum Design

Step 37: Back Lighting

Press ‘G’ on the keyboard to get your Gradient Tool and then take a look at the settings in the top toolbar. Change your gradient to a ‘Radial’ gradient that fades from a solid to transparent fill. If you don’t have that option available you can click on the gradient box highlighted on the left of the image shown here:

Golden Ratio Rum Design

If you open the ‘Gradient Editor’ you can then have control over the colors as well as the transparency of your gradient. The small box highlighted in the image below is the box you can click to modify the fill color of the left side of your gradient. Let’s click on this to change the fill color.

Golden Ratio Rum Design

Change the fill to the hex value ‘#007070’ and then click ‘OK’ to close out of the panel.

Golden Ratio Rum Design

Now if we select the box on the lower right of our slider in the editor we can change the ‘Opacity’ to ‘0’ so that we get a fade that goes from our solid blue-green into the background.

Golden Ratio Rum Design

Step 38: Creating the Light

Click ‘OK’ to apply the changes to the editor and then with your Gradient Tool (T) active, click and drag outwards from the center of your canvas as shown here:

Golden Ratio Rum Design

Hold the Command/Ctrl Key and click on the layer mask thumbnail icon of the inverted ‘Bg image’ layer to activate a selection around everything outside of the bottle shape.

Golden Ratio Rum Design

While the selection is active, click on the ‘Add Layer Mask’ icon.

Golden Ratio Rum Design

Let’s duplicate this layer (Command/Ctrl+J) and change the Blend Mode of the new layer to ‘Color Dodge’ as shown below:

Golden Ratio Rum Design

Duplicate the layer once more and then change the ‘Opacity’ to ’50%’ by pressing the number ‘5’ on your keyboard.

Golden Ratio Rum Design

Step 39: Getting Things in Order

Select the top copy of the gradient in your Layers Palette, then hold the Shift Key and select the third.

Golden Ratio Rum Design

Press Command/Ctrl+G to place these three layers into a group and change the name of the folder to ‘BACKLIGHT’.

Golden Ratio Rum Design

Next, hold the Alt/Option Key and click on the Adjustment Layer icon in the bottom of the Layers Palette – it’s the one that looks like a black and white circle next to the mask icon.

Golden Ratio Rum Design

You should now be prompted with a dialog box where you want to check off ‘Use Previous Layer to Create Clipping Mask’ and then click ‘OK’ or press the ‘Return’ key to apply the changes.

Golden Ratio Rum Design

You should now have a Clipping Mask applied to the ‘BACKLIGHT’ folder, ensuring that the Hue/Saturation Adjustment Layer we’ve just added only affects this folder. You should also notice the small arrow pointing down that indicates the Clipping Mask is also available in the Adjustment Layer properties panel. Let’s now move the ‘Hue’ slider to ’12’ and the ‘Saturation’ slider to about ’+75’ as shown below:

Golden Ratio Rum Design

Select the ‘BACKLIGHT’ folder and then reduce the opacity slightly – somewhere around ’90%’ looks good.

Golden Ratio Rum Design

Step 40: Checking the Label Artwork

When I am zoomed in I noticed that the label is actually appearing a bit blurry, so I want to quickly show you how to fix this if you are experiencing the same thing. What we need to do is double click the label Smart Object layer to open the artwork in a new window.

Golden Ratio Rum Design

Once you are in the main label artwork file go to the ‘Image’ and then ‘Image Size…’ from the menu up top.

Golden Ratio Rum Design

Now we need to change the measurement to ‘Percent’ and type in about 400%. Doing this will allow our label artwork to become 400% percent larger inside of the file, which will result in a sharper appearance in the mockup. Once you have made these changes, press ‘Return’ or click ‘OK’ and then save the file by pressing Command/Ctrl+S. Now we just close out of this window or tab using the shortcut Command/Ctrl+W.

Golden Ratio Rum Design

After making that adjustment let’s zoom back in and you should see a noticeable improvement in the quality and sharpness of the label. It’s times like these I am glad that we made the artwork a Smart Object so that we can bring it back closer to it’s original size of 8.5” x 8.5”. If we didn’t make our label a Smart Object when we first dropped it in we may not have been able to return to a less pixelated image so that is a quick fix!

Golden Ratio Rum Design

Step 41: Bottle Fix

One other adjustment we will need to make on our design is to allow the backlight to show through the area that we fixed on the neck of the bottle from earlier. At the moment when we look through it we see mostly black rather than seeing the color from the gradient. To fix this, lets first hold the Command/Ctrl Key and then click on the layer thumbnail icon of the ‘FIX’ layer to activate a selection around it.

Golden Ratio Rum Design

Next, expand the ‘BACKLIGHT’ folder to reveal the three gradients inside. Make sure that you have a solid white foreground color and then select the mask that is attached to each of the gradients and press Alt/Option+Delete on the keyboard and that will fill the mask with white, revealing the gradient layers.

Golden Ratio Rum Design

Step 42: Dark and Stormy

Create a new layer at the top of the Layers Palette and then press ‘D’ to revert to your default colors of black and white. Tap the ‘X’ key to toggle between the foreground and background colors until black is the foreground color. Next, press Alt/Option+Delete on the keyboard to fill the layer with black.

Golden Ratio Rum Design

Go to the Filter Menu and choose ‘Render > Clouds’ as shown below:

Golden Ratio Rum Design

After applying the effect, change the Blend Mode of the layer to ‘Overlay’ and reduce the opacity to about ’60%’.

Golden Ratio Rum Design

Select the cloud layer and press Command/Ctrl+T to initiate a Free Transform and then drag either the left or right handle of the bounding box outwards while also holding the Alt/Option+Shift keys so that it extends out to the sides evenly. Once you’ve stretched the texture out a bit wider press the ‘Return’ key to apply the changes.

Golden Ratio Rum Design

Hold the Command/Ctrl Key and click on the layer mask thumbnail icon from the bottom ‘Bg image’ layer. After that, press Command/Ctrl+Shift+I on the keyboard to inverse the selection and then add a mask by clicking the ‘Add Layer Mask’ icon from the bottom of the Layers Palette.

Golden Ratio Rum Design

Hold the Command/Ctrl Key and now click on the layer thumbnail icon (not the layer mask thumbnail icon) of the ‘FIX’ layer to activate a selection around it. Once you have an active selection around the shape inside of the bottle neck, select the ‘CLOUDS’ layer and then click on the mask to select it. Make sure that your foreground color is set to solid white and then press Alt/Option+Delete on the keyboard to knock this shape out, revealing the clouds through the middle of the bottle.

Golden Ratio Rum Design

Step 43: Finishing Touches

Select the ‘CLOUDS’ layer and reduce the opacity slightly to ’50%’. After that, click on the Adjustment Layer Icon at the bottom of the Layers Palette and choose ‘Black & White…’ from the menu as shown here:

Golden Ratio Rum Design

After applying the Adjustment Layer, change the Blend Mode to ‘Soft Light’ and reduce the opacity to ’20%’ to add a bit more contrast and we are done!

Golden Ratio Rum Design

This now concludes our Golden Ratio Rum Design! I hope that you have enjoyed this tutorial and found some useful tips and techniques along the way. We created a unique and interesting label design using some of Photoshop’s built in shape tools along with a handful of best-selling font families from The Complete, Quality Font Collection. In addition to the assets that we have used to create our design, there are so many more typefaces available in the full bundle that are a must have for any font lover. We can’t wait to see what you come up with using these assets and the techniques we have covered in the tutorial!

Golden Ratio Rum Design

Remember that whether it’s your outcome for this tutorial or something new you’ve made, we’d love to see your designs on our Facebook page.

Please leave a comment if you have any questions or suggestions. I always look forward to hearing from you!

There’s still time to check out The Complete, Quality Font Collection where you’ll discover a range of the world’s most popular fonts for a massive 99% discount!

24 Lovely Comments from our Community:

  1. Johjoe Designs says:

    Thank you very much for updating me with your comment but there is somewhere am stuck.As in i can’t practically do what you did.When creating the MAIN SHAPE,I din’t get it when you said that “…then click on the merged smart object shape at the bottom so that…” HOW is it really done?I can’t do it.

    • Annabel Smith says:

      Hey Johjoe,

      Thank you so much for reaching out to us and I am so sorry to hear that you are having difficulty following along with this one!

      Rest assured I can certainly help and have popped you over an email to help 🙂

  2. Lisa Maria says:

    Amazing tutorial about how to create a rum label design in photoshop.

    • annabel@designcuts.com says:

      Hey Lisa,

      Thank you so much for your lovely comment and I hope that you enjoyed picking up some new tips and tricks in this tutorial 🙂

  3. Thank you for taking the time to create and post.

    • sarah-jane@designcuts.com says:

      Thank you for taking the time to leave us such a lovely comment, we’re just so happy to share this with you 🙂

  4. Excellent post. I have been using this s/w for decades, and still learned a few thongs!

  5. Andrea says:

    I agree with Lois that the live fonts were useful. Another great tutorial from Eric – in the video, he gave the single best description of using the Pen tool I have seen. Thank you!

    • annabel@designcuts.com says:

      Hey Andrea,

      Thank you so much for commenting. We’re so happy that you also found using the actual fonts in the tutorial useful 🙂 Eric is always fantastic to work with and we loved sharing this tutorial with you, happy designing!

  6. claire says:

    Thank you so much guys this was great…

    • annabel@designcuts.com says:

      Hey Claire,

      We’re so glad you enjoyed the tutorial and thank you so much for taking the time to leave a comment. Happy designing!

  7. aldsimoes says:

    Where do I find the “ultimate collector bundle”? Where do I find it to download? Only buy it? If yes, where in this site I buy it?

    • sarah-jane@designcuts.com says:

      Hey Alexandre,

      Thank you so much for your comment and I am so sorry for any confusion caused!

      I think you are referring to the ‘The Ultimate Vector Bundle’ that Eric refers to, which unfortunately is one of our older deals that has now expired. As Eric mentioned though, if you haven’t purchased this bundle, you can use any other resources you have available 🙂

  8. Lois Riesebieter says:

    Another excellent tutorial. I really appreciated the effort to show in detail how to use the Pen Tool (that mysterious tool that trips us up at first, making us not want to use it and get better with it). There were a lot of other little tips and tricks in here as well.

    Also, thanks for using live fonts. It seems a good way to highlight the bundle fonts, as well as reinforce ways to use them in design such as warping the text and adjusting the tracking, etc. Long-time users probably use these skills daily, but new users benefit from learning them or being reminded of them.

    Great job, Eric.

    • annabel@designcuts.com says:

      Hey Lois,

      Thank you so much for leaving a comment on this tutorial, and for such kind words too!

      We are absolutely thrilled that you found the tutorial so useful, and yes, that pesky pen tool gets us all 😉

      It’s fantastic news that the inclusion of the actual fonts has been helpful and worked well for you too.

      We really love working with Eric, and we were super excited to share this tutorial with you!

  9. Sylvain says:

    I bought this font ! Nice for wine labels

    • sarah-jane@designcuts.com says:

      Hey Sylvain,

      This is awesome, thank you so much for your purchase and we hope you’ll get loads of use out of it 🙂

  10. Robyn says:

    Your freebie link is linked up to the deal page, not the freebies! Thanks!

    • sarah-jane@designcuts.com says:

      Hey Robyn,

      Thank you so much for bringing this to our attention!

      We’ve had this resolved now, so you should be able to pick up the freebie without any issues and we’re really sorry for any confusion caused.

  11. Sylvain says:

    Hello, please, if you are making a label for printing, make it with Illustrator with Pantones solid colors or CMYK for painted illustrations ( so in Photoshop .TIFF CMYK ) and layers for gold foil stamping, emboss and all printing techniques. It’s easier and appropriate.

    PS : I love your products ! Very useful everyday

    • sarah-jane@designcuts.com says:

      Hey Sylvain,

      Thank you so much for taking the time to leave us a comment!

      I am so sorry for any disappointment caused. This is just the way Eric has mocked it up for the purpose of this tutorial, as we don’t anticipate this design being printed. The focus of this one it to highlight some of the great fonts in our current bundle- the Complete, Quality Font Collection and to offer inspiration and ways that you could put them to use.

      We super appreciate your feedback though and for offering an alternative way of achieving this for print, which I am sure will come in really handy for our community 🙂

      We’re also so happy to hear that you love our products and are getting loads of use out of them!

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