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LEADING THE VIEWER’S EYE | Design Basics Episode 2


Welcome to our brand new Design Basics video series created in collaboration with Eric Vasquez

In this new video series, we’re seeking to help demystify and explain some fundamentals and things you might need to help step up your design game.

In this lesson, we will be talking about leading the viewer’s eye. The best way to do this is to create a sense of importance and what you would call a visual hierarchy in order to establish what are the most important elements. We will also show you how we can control these things to get the viewers to look where we want them to. To demonstrate this we will be working in Adobe Illustrator today.

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We would love to hear what you think of the series, please do leave a comment below.

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