In today’s episode we are talking all about how to brand and position yourself as a designer or creative… So without further ado, let’s get into the show!
Show Notes for This Episode:
[1:30] Hey hey good looking!
[2:20] Tom opens up the show topic to the group.
[4:00] Lisa describes her brand’s strategy.
[5:30] Color is powerful in brand strategy.
[6:00] What brand is blue with yellow oval?
[7:20] Having a palette takes a lot of guess work out of your work.
[8:00] Pick colors you love.
[9:00] Tom asks the gang what colors they think of with his brand.
[10:15] Opening up the conversation to more brand strategies.
[11:00] Brand guidelines are great.
[12:00] What is a Frankenstein brand?
[14:00] Project what you want people to feel about your brand.
[15:00] Live, breathe and believe in your brand.
[16:00] Ian believes Dustin can use any retro color and it works.
[17:00] Dressing the part.
[18:00] Draplin is known for his attire.
[19:10] Brand perceptions will be apparent to many.
[20:00] Dustin believes Drpplin is the Mark Twain of design.
[21:20] Draplin has good brand DNA.
[22:00] How to know branding is great.
[23:30] Ian believes Draplin has no past embarrassing work.
[24:20] The difference between strategy and tactics.
[25:30] RetroSupply is for designers who love nostalgia.
[26:40] Products change but strategy stays the same.
[27:40] Finding your brand name.
[28:00] Don’t get stuck forever on finding that quirky fun name.
[29:00] At the end of the day a name is what you make it.
[30:00] Early Google days.
[31:30] Go safe and go with your name.
[32:00] The quick naming of RetroSupply.
[33:10] Brand names need to sound appropriate.
[34:00] The fascinating story behind 4-Hour Energy drinks.
[36:00] Building brands is a slow progress of growth.
[37:00] Find the things you want to be associated with.
[38:00] Dustin gives a shout out to all the famous rebrand designers.
[39:00] We’ve got new raving reviews!
[40:00] Our latest awesome review.
[41:00] That’s a wrap!
“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD