This week we’re talking about the difference between being a creative and being an entrepreneur. Many of us are trying to make an independent living based around our creativity, but there is often a big difference between the actions of a creative and the actions of an entrepreneur. Typically creativity alone isn’t enough to grow a successful business, but many creatives shy away from the business stuff, even painting it with a negative brush. Without further ado, let’s get into the show!
Show Notes for This Episode:
[1:00] Tom opens up the conversation on this tricky subject
[2:00] There’s a big difference between being a creative and an entrepreneur
[3:00] The harsh reality of being a creative entrepreneur
[4:00] Are you a hobbyist or an entrepreneur?
[4:20] Tom shares what he believes you need to succeed with a creative business
[5:00] The truth behind running a business
[6:00] Ian questions if you have to love the business side of a creative business
[6:40] No one loves taxes and accounting! You’re not alone
[7:00] Tom breaks down Ian’s business strengths
[8:00] Lisa sheds light on ways to see your business in a new way
[9:00] Business is so much more than numbers
[10:00] What makes Ian a successful entrepreneur?
[11:00] ROI can be complicated to track down for creatives
[11:39] Measuring your success based on happiness
[12:30] The beauty of being a solopreneur
[13:50] Do you need an agent?
[14:40] Shaping a successful business that fits you
[15:25] Ian shares what he loves about his business
[16:55] Passion is so important in expanding your business
[18:00] Shifting from hobbyist to businessman
[19:00] Diversifying your business to build multiple cash flows
[20:00] Protecting your business with multiple cash streams
[21:00] Ian explains how he manages multiple business streams
[23:00] Dustin critiques Ian’s products
[24:00] The best ways to create useful products
[24:40] The group discusses a helpful business idea
[26:00] Lisa asks Dustin how he became so pro at business
[27:00] Dustin falls into design while starting a business.
[28:00] Know the trade off of running a bigger business
[28:30] The catch 22 of a creative business
[29:00] Finding your happy place with work/creative balance
[29:30] Dustin’s top recommended business books
[30:00] Focusing on creating your perfect world not mounds of cash
[31:20] Dustin loves Infomercials and how they sell to an audience
[32:00] Building a business you’re proud of
[33:00] Stop stressing so much about the business side of the house
[34:40] Tom opens up the conversation with view questions
[35:00] Creative Entrepreneur or Creative Hobbyist?
[36:10] Are you doing this for the right reasons?
[37:00] Do you really have more freedom running your own business?
[38:00] Fall for the happiness trap
[40:10] Good habits a new entrepreneur should follow
[41:00] Your actions must match your aspirations
[43:00] Ask yourself this every time you make a business move
[44:10] Getting your first sale
[45:00] Don’t see rejection as a waste of time
[47:00] Stop quitting when you fail
[48:00] Making passion projects that sell
[49:00] YouTube Videos and Ad Sense affiliate marketing
[50:50] Make your first dollar
[51:45] Make commercial art without losing your soul
[52:00] Lisa explains how she has found herself through her work
[53:30] The importance in caring about your customers
[54:00] Finding the balance between who you are and who you serve
[55:00] Optimism is fundamental in business
[57:10] Viewer question on Patreon
[58:18] Ian explains why he’s not on Patreon
[59:30] That’s a wrap!
“A must for every creative freelancer (or those aspiring to freelance). Thank you for being so… honest! Such a wealth of information from people I admire who have ‘been there and done that’. Listening to the podcast every week feels like I’m among friends. Can’t wait for more episodes!” – AG_GD