In this tutorial, we will be creating some fun custom branded packaging for a coffee shop called Wired Cafe using a combination of Illustrator and Photoshop. To do this, we will first develop our logo in Adobe Illustrator using some handy tips and tricks along with one style of the ‘Tomkin’ typeface from Typesketchbook, which is just one of many styles and weights that you will find in The Complete Eclectic Font Collection. This all new collection is bursting at the seams with serif, sans serif, script and slab fonts you can use to create everything from branding and poster designs to logos, social posts, and much more.
Once we have crafted our logo, we will then bring it into Photoshop and place it onto some realistic packaging mockups from the Essential Packaging & Branding Mockup to bring it all together. By harnessing the power of both Illustrator and Photoshop together you will see how quickly and easily you can take your designs and turn them into a cohesive identity for a brand that is both iconic and professional looking. So, if you’re all ready to get wired then grab a fresh cup of coffee and let’s get started!
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Here’s a look at what we’ll be creating:
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Step 1: Wired Cafe Branded Packaging Design
To get started, let’s create a new document and change the ‘Width’ and the ‘Height’ both to ‘5 inches’ and then set the number of ‘Artboards’ to ‘2’. We would probably be okay with only one, but I like having an extra one in case we need some room to experiment. Once you have done that, enter a name for your new document – here I am using the name ‘wired-cafe-logo-design’ and then we can click ‘Create’ from the lower right corner to make our document.
After creating your document you should see both of the artboards as blank white squares. Let’s press ‘D’ to reset the default colors, and then click the small white box with the red strike through it for the fill color so that you are just left with a black stroke color. From here, press the letter ‘P’ to switch to the Pen Tool and then click to make a single point, hold the Shift key, move over to the left or right and create a second point. You will now have a single straight black line as shown below:
Let’s make some adjustments to the line by going to the Window menu and then choosing ‘Stroke’ from the dropdown.
With your line selected, change the ‘Weight’ value to ’18’ and then click the center icon for both the ‘Cap’ as well as the ‘Corner’ to make each of them rounded.
Step 2: Drawing The Cup
With our stroke settings now applied, let’s create another point along the first line just a bit to the left of the center. After clicking and creating your first point, move your cursor up and to the left and then click again, only this time instead of just releasing the cursor we want to click and drag to curve our path the following way:
You will notice that after you click and drag and create your second point you will have a handle which will allow you to modify the curve and direction of your path. Before we create our next point we want to simply click on the ‘anchor’ or the last point we created to reset it. Doing this will get rid of the handle so that the subsequent point starts right from here.
Now hold the Shift key and then click to add a third point straight above the last one. From here, continue holding the Shift key, move your cursor to the right, and click again. Holding the Shift key down while doing this will ensure that your angles are straight and it will help us to create the left side and top left of our coffee cup. You should now have something like this:
From here, click and drag your cursor around the whole second path and press Command/Ctrl+C to copy it, and then Command/Ctrl+F to paste a copy directly on top of the original. Once you have done that, go to the Object menu and choose ‘Transform > Reflect…’ from the menu.
When the dialog box appears, make sure to first check off the ‘Preview’ box and then click ‘Vertical’ to make sure we flip our path the correct way. Once you have done that, press ‘Return’ on the keyboard or click ‘OK’ to continue.
Now that we have created a flipped copy, let’s nudge it over to the right side so we wind up with a symmetrical looking result like the image shown here:
If we want to make our cup a bit wider we can press ‘V’ to get the Selection Tool and then click and drag around the entire object. From here, move your cursor over either the left or right handle around the bounding box, and then drag outwards while holding the Alt/Option key to scale it evenly on both sides. Here you can see the result:
Step 3: Drawing The Handle
Press ‘P’ to select the Pen Tool again, and then click towards the bottom right side of the curve to create your point of origin. Move your cursor over to the right and about halfway up the side of the cup before clicking and dragging to create your next point with a curved path. Here we want to continue holding down the mouse after clicking and moving it around to create the bottom curve similar to the one shown here:
Click on the most recent anchor point to reset it, and then click towards the top right side of the cup to connect the handle to the top. Again, when we click to complete our path we want to click and hold so that we can move our cursor around until we get a curve that looks natural and smooth.
After creating the main handle, press ‘L’ on the keyboard to switch to the Ellipse Tool and then click and drag outwards while holding the Shift key to create a perfect black circle that we want to place over the top of the handle. Also if you have a solid black stroke color and no fill, you can press the Shift key and the ‘X’ key simultaneously to switch between fill and stroke until you have a solid black fill color selected for your circle shape.
After placing your circle, press ‘V’ to get your Selection Tool and then click and drag around the entire cup shape. From here, go to the Object menu and choose ‘Expand…’ from the dropdown.
When prompted with the following dialog box, make sure that both ‘Fill’ and ‘Stroke’ are checked off and then click ‘OK’ or press ‘Return’ on the keyboard to continue. Doing this will convert our lines from paths into solid shapes, and in doing so we can no longer change the weight of the lines, only the fill color.
Step 4: The Pathfinder
After expanding our shapes and lines, make sure that the whole shape is still selected and go to the Window menu before choosing ‘Pathfinder’ from the dropdown.
Click on the third icon from the left in the bottom row to merge all of the shapes together.
Step 5: Shortening The Base
Press ‘A’ to switch to the Direct Selection Tool which looks like the white arrow instead of the black version we normally use. From here, click and drag around the end points on the bottom right of the cup where the plate or dish would be. Once you have selected the points that make up the rounded curve, you can hold the Shift key and tap the left arrow to shorten it and bring the whole rounded cap in towards the center.
Let’s now go ahead and do the same thing on the other side.
Step 6: WiFi
Press ‘L’ to switch over to the Ellipse Tool again, and then click and drag outwards while holding the Shift key to create a perfect circle. We don’t want the circle to be too large, and we want to place it above the cup and in the center. We can change the fill color to anything we like but for now I am just using red to help differentiate the colors.
Press ‘V’ to switch to your Selection Tool and then click on the circle we just created. Press Command/Ctrl+C to copy it and then Command/Ctrl+F to paste a copy directly on top of the original. From here, hold the Alt/Option+Shift keys and drag outwards to scale the circle up from the center. If you still have the same fill color selected we will also want to make sure to use the keyboard shortcut Shift+X to toggle between the stroke and fill so that we just have a stroke color. You should now have something like this:
Return to the Stroke panel and increase the ‘Weight’ of the line to ’50 pt’ as shown here:
Select the thick stroke and then press Command/Ctrl+C and then Command/Ctrl+F to copy and paste it on top of the original, and then drag outwards while holding the Alt/Option+Shift keys again to create another copy that is larger than the previous circle like this:
Press ‘V’ to switch back to the Selection Tool and then click on either of the thick strokes, hold the Shift key and select the second one so they are both selected together. From there, go to the Object menu and choose ‘Expand’ to once again convert these lines into solid shapes.
When the next dialog box appears we just want to make sure both the ‘Fill’ and the ‘Stroke’ are checked off and then click ‘OK’ or press ‘Return’ on the keyboard to continue.
After expanding both of the shapes, make sure both of the circle lines are selected and go to the Pathfinder before once again choosing the ‘Merge’ icon from the bottom row as indicated below:
Step 7: Knockout
Press ‘D’ on the keyboard to reset your default colors and then apply a solid black fill with no stroke. After that, press ‘M’ to switch to the Rectangle Tool and create a long, medium width black rectangle. Open the Properties panel and then change the angle setting to ’45º’ to rotate the black rectangle and move it over to the left side of the circular lines. We want to make sure that the entire bottom portion of the red shapes are covered as shown in the image below:
Select the angled shape and then press Command/Ctrl+C and then Command/Ctrl+F to paste a copy on top of the original. Select this top copy and then go to the Object menu before choosing ‘Transform > Reflect…’ once again.
Choose the ‘Vertical’ reflection and then click ‘OK’ or press ‘Return’ on the keyboard to apply the changes and continue.
After reflecting the shape, hold the Shift key and tap the right arrow or use your mouse to slide the shape over until it’s covering the right portion of the red shapes in the same place where the black box on the left is intersecting. Once you have positioned both copies of the black rectangles, click on each of them while holding the Shift key to make sure they are selected at the same time, and then open the Pathfinder and choose ‘Merge’ to combine both of these black boxes into a single solid.
Now that we have merged our shapes let’s click off of them to deselect, and then press ‘V’ and with the Selection Tool active we will click and drag around both of the red strokes and the merged black shape. Pay attention here to make sure that you don’t select any portion of the cup or the small red solid circle in the center – we only want the two red outlines and the merged black box. Once you have those shapes selected, click on the ‘Merge’ icon from the Pathfinder once again to merge these shapes together.
After merging the angled black boxes with both of the merged red circles we can press ‘A’ to switch to our Direct Selection Tool, click on any part of the angled black boxes, and then press ‘Delete’ on the keyboard to remove it. You should now be left with this:
Now we should be left with shapes that resemble a wifi signal icon which is exactly what we want. With the Direct Selection Tool still active, zoom in and click on each of the red circle outlines while holding the Shift key to select them both at the same time. Let’s zoom in here by pressing Command/Ctrl and the ‘+’ key and then hold down the spacebar and click and drag with the Hand Tool to get a better look at the ends of the circular lines. You should see small circles just inside of the corners and as long as you have the Direct Selection Tool selected you can click on any of these white points and drag them inwards to round all of the corners at the same time.
Step 8: Merging It All
Now let’s press ‘V’ to select the main Selection Tool and then click and drag around the entire graphic including the cup. From here, return to the Pathfinder and click on the ‘Merge’ option to combine all of the shapes together.
Press ‘A’ and then with the Direct Selection Tool active, click and drag around all of the portions of the graphic that are still filled with red (or whichever fill you chose) and then press ‘I’ on the keyboard to switch to the Eyedropper Tool. With the shapes still active and your Eyedropper Selected, click on any portion of the solid black cup to fill the wifi signal shapes with the same color. Now you should have a single color cup with a wifi signal above it like this:
Step 9: Adding Text
Press ‘T’ to switch to the Type Tool and then click your cursor and type out the word ‘WIRED’ in all caps. If you don’t already have it, open the Character panel which can be found under the Window menu. Once you have the Character panel open, let’s change the typeface to the ‘Tomkin Narrow’ font that can be found in the freebies for this tutorial. This is a great and versatile font from Typesketchbook that has a ton of different styles and weights, but for now we will just be using the ‘Regular’ version.
Once you have that set up, change the size of the text to about ‘102.46 pt’ with a tracking setting of ’40’ so that the letters can be spaced out a bit. The size of the text you choose will depend on the size of your cup of course, but what we want to do is try to achieve a nice balance where the width of the letters extend further than the left and right sides of the cup, and also making sure to leave enough space above the text so that it’s not positioned too closely to the base of the cup.
Here I have a solid black fill for my text, and what we want to do next is to click and drag the black fill color to the stroke icon in your color swatches to add a black outline. After that, go to the Stroke panel and change the ‘Weight’ to about ‘2 pt’. Adding a bit of a stroke to your letters is a great way to make a sort of faux bold look.
Step 10: Adding The Second Line
Use the Type Tool (T) again to add a second line of text and type out the word ‘Café’ in all caps with the same typeface. This time let’s change the size to about ‘51.16 pt’ with a tracking setting of ‘380’ so that the letters are much more spread out. We will leave it set to a solid black fill but with no stroke color so that it looks like a lighter weight of the typeface. If you want to get the small accent mark above the ‘E’ you can simply hold down the Alt/Option key and type the letter ‘E’ and then let go of the Alt/Option key and type ‘E’ once again.
Let’s make sure that we give our bottom line of text a bit of breathing room and then press ‘V’ to switch over to the Selection Tool. From here, click and drag around the entire logo, go to the Window menu and open the ‘Align’ panel if you don’t have it already, and then click on the ‘Horizontal Align Center’ icon to make sure that all of our elements are perfectly centered.
This kind of aligning, positioning, and spacing is very important any time you are working on logos or type driven designs. It will oftentimes be a way to make small adjustments and make your designs look more professional as opposed to having uneven spacing and not lining things up, so be sure to spend a bit of time looking for those kinds of things.
Step 11: Deleting Artboards
Now that our logo is complete we can remove the second artboard that we created at the beginning of the tutorial. To do this, click on the Artboard Tool just above the Zoom Tool in the toolbar. Once you have that selected, click on the second artboard to select it and then simply press the ‘Delete’ key to remove it.
We now have our logo ready to go and we can begin customizing and prepping our mockup. Here is how the final logo should look:
Step 12: Packaging Mockup
Now let’s jump over to Photoshop and go to the File menu before choosing ‘Open…’ from the dropdown. From here we will navigate to the freebies folder and then open the ‘Front View 05.psd’ file. This is just one of many beautifully designed mockups from Mockup Zone that you guys can find over in the Design Cuts Marketplace. This particular mockup is part of the Essential Packaging & Branding Mockup.
After opening the file, let’s come down to the ‘Studio RAW’ layer at the very bottom and click on the eyeball/visibility icon while holding the Alt/Option key.
You should now have this layer isolated and everything else will be turned off. Now that we are just looking at this one layer we can see that there are some diagonal lines on the background which, which for this tutorial we will be removing.
Step 13: Smoothing The Wall
With the ‘Studio RAW’ layer still isolated, press ‘M’ on the keyboard to switch to the Rectangle Tool (M). From here, click and drag a rectangle that is the height of the whole mockup and covers the left side of the wall up until the point where it turns into a diagonal line.
With your selection active, press Command/Ctrl+J to duplicate the selection onto a new layer. From here, press Command/Ctrl+T and then drag the handle on the right side all the way over to the opposite side of the canvas to fill the canvas and you should now have a smoothed out version of the wall like this:
Step 14: Wall Group
Select the ‘Layer 1’ copy of the smoothed out wall, hold the Shift key, and then click on the original ‘Studio RAW’ layer below so that both layers are selected simultaneously.
With both layers still selected, press Command/Ctrl+G to place them into a new folder and double click the ‘Group 1’ text to rename it ‘Studio RAW’.
Step 15: Fresh Paint
Let’s turn on the visibility of the ‘Studio Color’ folder and then click the small arrow next to the folder name to expand the contents. From here we want to turn off both of the shape layers inside. With the ‘Shape 1’ layer selected, click on the Adjustment Layer icon from the bottom of the Layers Palette and then select the ‘Solid Color…’ option from the list that appears.
For the fill color enter the hex value ‘#9B7F65’ and then click ‘OK’ to apply the changes.
Next, change the Blend Mode of the layer to ‘Multiply’ as shown below:
Step 16: Hue/Saturation Adjustment Layer
With the ‘Color Fill 1’ layer selected, return to the Adjustment Layer icon and this time choose the ‘Hue/Saturation…’ option from the menu.
In the Properties panel we will now just bring the ‘Saturation’ slider all the way to the left so that it’s set to ‘-100’ which will result in a black and white background.
Step 17: Red Walls
Make sure that the newly added Hue/Saturation Adjustment Layer is selected in your Layers Palette and then return to the Adjustment Layer icon and choose ‘Solid Color…’ once again.
For the fill color let’s use the hex value ‘#B8474F’ and then click ‘OK’ to apply the changes.
Now let’s change the Blend Mode of the layer from ‘Normal’ to ‘Multiply’ as shown here:
Select the newly added ‘Color Fill 2’ layer and press Command/Ctrl+J to duplicate it. From here, change the Blend Mode to ‘Linear Dodge (Add)’ and then reduce the opacity to ‘20%’.
Step 18: Cropping The Background
Press ‘C’ on the keyboard to switch to the Crop Tool. After you have done that, hold the Alt/Option key and drag either the left or right handles on the side inwards to crop it evenly on the left and right. Once you have brought the handles in a bit you should have something like this:
Once you are happy with the cropping of the image, press ‘Return’ on the keyboard to apply the changes. Now that we have cropped the sides and removed some of the empty space it will help to keep the focus primarily on the center where our branded packaging designs will be placed.
Step 19: Black Coffee Package
In the main mockup let’s turn on the visibility of the ‘Black Coffee Package’ folder and then click the small arrow to expand it and reveal the contents. Once inside, double click on the top Smart Object layer that says ‘Double Click and Edit’ as shown here:
Now you will be inside of that Smart Object and we will need to double click the ‘Label Design’ Smart Object to go one level deeper into the layer that allows us to setup our custom design.
You should now be inside of the third level where we have a blank canvas with just a single ‘Color Fill 1’ layer.
Step 20: Bringing In The Logo
Jump back over to Illustrator and click and drag around the entire logo using the Selection Tool (V) before pressing Command/Ctrl+C to copy the entire logo.
Return to Photoshop and press Command/Ctrl+V to paste it and then choose ‘Smart Object’ before clicking ‘OK’ or pressing ‘Return’ on the keyboard to apply the changes.
You should now see your completed logo in the Smart Object as shown here:
Step 21: Coloring The Logo
Double click on the logo Smart Object to open the Layer Style panel and then check off the ‘Color Overlay’ option.
For the fill color enter the hex value ‘#FFFFFF’ to change it from black to solid white. After that, click ‘OK’ two times to apply the color changes and close out of both panels.
Step 22: Duplicating The Logo
Select the logo Smart Object and press Command/Ctrl+J to duplicate it, and then double click on the new copy to open the Layer Style panel once again.
Select the ‘Color Overlay’ and then click the color swatch to change the fill color.
This time enter the hex value ‘#DE535F’ and then click ‘OK’ twice to apply the changes and close out of the panels again.
Step 23: Masking The Top Logo
You should now have two copies of the logo on top of each other – the top copy is filled with our reddish color and the copy beneath is filled with solid white. Let’s select the top, red copy and then press ‘M’ to switch to the Rectangular Marquee Tool. Click and drag a rectangle around the wifi signal and then hold the Shift key and drag a second rectangle around the letters ‘RED’ in ‘WIRED’ so you have two selection boxes active at the same time.
With the top layer still selected and the rectangular selections still active, click on the ‘Add layer mask’ icon to mask these parts of the logo. You should now have something like this:
Step 24: Masking The Bottom Logo
Select the bottom copy of the logo and use the Rectangular Marquee Tool to click and drag selections around the remaining white portions of the logo shown below:
With the bottom copy of the logo still selected and your selections still active, apply a Layer Mask to this layer as well. Even though we couldn’t see the white in the wifi signal and the ‘RED’ sometimes you may get a bit of a thin outline or edge where the color from the layer beneath shows through, so this will just ensure that everything is clean.
Step 25: Bottom Shape
Select the top, red copy of the logo and press Command/Ctrl+J to duplicate it and then press Command/Ctrl+T to do a Free Transform. From here, click and drag outwards from any of the four corners of the bounding box while holding the Alt/Option+Shift keys to scale the logo up proportionally from the center until the top curve of the wifi signal is vary large. Position this copy so that only the top left corner is showing in the lower right portion of the canvas as shown below:
Step 26: Top Shape
Duplicate the top Smart Object layer once again so you have four logo layers in total. After that, double click on the very top copy we just created to open the Layer Style panel.
Go to the ‘Color Overlay’ section and then click the color swatch to change the fill color.
Let’s change the hex value for this copy to ‘#5F5F5F’ and then click ‘OK’ or press ‘Return’ twice to apply the changes and close out of both panels.
Select the top, gray copy of the logo and use the Free Transform (Command/Ctrl+T) to scale this copy down and position it so that the wifi signal is cropped over the upper left portion of the canvas. After positioning the logo accordingly you will need to use the Rectangular Marquee Tool (M) to make a selection around any other part of the logo that we don’t want to see before selecting the Layer Mask and filling it with solid black. You can do this easily by first making your foreground color solid black and then select the Layer Mask and press Alt/Option+Delete on the keyboard to fill the mask with your foreground color to hide any unwanted parts of the logo that are visible.
Now you should have something like this:
Step 27: Adding Details
Turn on the visibility of the very bottom ‘Color Fill 1’ layer and then double click on the color swatch and change it from white to solid black so that we can see better.
Create a new layer and switch to the Type Tool (T) before clicking beneath the logo and typing out ‘FRESHLY GROUND ARABICA BEANS’ with a line break after the first two words. Press Command/Ctrl+A to select all of the text in the text box and then use the Character panel to change the font to ‘Tomkin’ and here we can use the same ‘Regular’ version of the typeface or feel free to use another similar font if you don’t have access to all of the styles. Here I am making the text about ’12 pt’ in size with a solid white fill color and a linespacing value of ’14 pt’. We can also center the text by selecting it and pressing Command/Ctrl+Shift+C on the keyboard.
Next, press ‘U’ on the keyboard to switch to the Rectangle Tool and then look to the top toolbar. Here we want to make sure we have no fill color and then change the size of the stroke to ‘4 px’. Once you have done that, click on the stroke color to change it.
After clicking on the color swatch you will see a dropdown where we want to click on the upper right icon that shows the whole color spectrum. Once you have done that you will be shown the ‘Color Picker (Stroke Color)’ where we can enter the hex value ‘#DE535F’ and then press ‘OK’ to continue. Now let’s click and drag around the smaller text to create a rectangle around it.
Step 28: Second Box
Select the rectangular stroke layer, hold the Shift key, and then select the text layer. With both of these layers selected together we want to press Command/Ctrl+J to duplicate both of the layers.
Slide these copies over to the right of the original two so that the two rectangular boxes are side by side. Press ‘T’ to switch to the Type Tool, click inside of the new text box, and use the same font and settings as before simply changing the text to read ‘100% NATURALLY SOURCED’ with a line break after the word ‘NATURALLY’ so you end up with this:
Step 29: Breaking Down The Logo
Now that we have our key elements in place I feel that the mug and wifi signal are a bit too large in our logo. What we want to do here is select the first Smart Object layer containing our white logo, and then hold the Shift key and select the second copy just above it.
Press Command/Ctrl+G to place these two layers into a folder and double click the ‘Group 1’ text to rename the folder ‘LOGO TEXT’. Next, use the Marquee Tool (M) to drag a rectangle around just the text portion of the logo before clicking on the ‘Add layer mask’ icon from the bottom of the Layers Palette. You should now just be seeing the text as the mug and wifi signal will be hidden.
Select the ‘LOGO TEXT’ folder and duplicate it by pressing Command/Ctrl+J. Hold the Control key and click the Layer Mask before choosing ‘Delete Layer Mask’ from the dropdown menu.
Use the Rectangular Marquee Tool (M) again and this time drag a box around just the mug and wifi signal. After that, add a new instance of a mask by clicking the ‘Add layer mask’ icon and then rename this folder ‘WIFI MUG’ so you have something like this:
Even though the logo will look the same we now have more control over the separate elements. Let’s select the ‘WIFI MUG’ folder and then press Command/Ctrl+T to do a Free Transform. From here we will drag inwards from any of the four corners of the bounding box while holding the Alt/Option+Shift keys to scale it down proportionally from the center.
Now that we’ve made the mug smaller I think the proportions are looking much more balanced. You may also wish to move things or tweak the size or placement of the other elements here while we are at it. I went ahead and made the gray wifi signal a bit larger here, but once you are happy with the size and positioning of all of the elements go ahead and turn off the visibility of the ‘Color Fill 1’ layer at the bottom and save the file by pressing Command/Ctrl+S and then Command/Ctrl+W to close the window once the save has completed. You will now be one level up where you can see how the design looks on the packaging.
Let’s go ahead and save this second file and then close the window to return to the main mockup file. Here is how our first branded package looks:
Step 30: Big Brown Bag
Select the ‘Craft Cartoon Bag’ folder and click the small arrow to reveal the contents of the folder. After that, double click on the ‘Double Click and Edit’ Smart Object to dive in.
Once you are down one level we want to select the ‘Light’ layer towards the top and start by dropping the opacity from ‘60%’ down to ‘40%’. Once you have done that, double click the Smart Object layer that says ‘Your Design’ to go down one more level.
Now that we are in the main Smart Object where we will be placing the artwork for the brown bag we want to move the window to the side. Go back into the artwork on the black coffee bag and dive in to the third Smart Object so we can grab just the ‘WIFI MUG’ folder that we created earlier and drag it into the new empty Smart Object window.
Step 31: Custom Coloring
Open the main ‘WIFI MUG’ folder and double click the top Smart Object inside containing the red wifi signal to open the Layer Style panel.
After opening the Layer Style panel, click on ‘Color Overlay’ and then select the swatch to change the color.
Next, enter the hex value ‘#B03640’ which is a slightly different shade of red that we want to use so that it looks correct on the brown bag. After entering that new color, press ‘Return’ on the keyboard or click ‘OK’ twice to apply the changes and close out of both panels.
Step 32: Wifi Pattern
Select the ‘WIFI MUG’ folder and duplicate it by pressing Command/Ctrl+J on the keyboard and then scale this copy up and position the top red curve of the wifi signal along the bottom of the design similar to what we did with the black coffee bag. Create another copy and then scale and position this one so the left side of the wifi signal is positioned over the right side of the canvas where about half of it is cropped. Again, you may wind up seeing some unwanted pieces of the cup here but we can easily fix that by first selecting the Layer Mask that is attached to the layer once we have finished positioning it.
Use the Rectangular Marquee Tool (M) to select any unwanted parts of the cup that may be visible. Once you have made your selection, click on the Layer Mask attached to the layer, choose a solid black foreground color, and then press Alt/Option+Delete to fill the selection with black.
Step 33: Clearing FX
Now let’s go back into the first ‘WIFI MUG’ folder containing our smaller, centered logo, and then hold the Control key and click on the first Smart Object layer inside before choosing the ‘Clear Layer Style’ option to remove the white Color Overlay.
The main illustration of the cup should now revert to solid black, which will show up much better on the brown bag.
From here let’s go ahead and save our file and then once it has finished saving close out of the window to return to the next level up.
Go ahead and save this Smart Object and close out of the window and we will now be back inside of our main mockup file to see how things are looking.
Step 34: Coffee Cup
From our main mockup, let’s now dive into the ‘Carton Cup’ folder and double click the top Smart Object inside.
Once you are in the next window, double click the ‘Your Design’ Smart Object highlighted below:
We are now inside of the Smart Object where we can place our flat artwork, and as you’ll see here there is only a single layer with a few elements.
Press ‘I’ on the keyboard to switch to the Eyedropper Tool and sample some of the background color. Next, create a new layer and press Alt/Option+Delete to fill the layer with this dark gray color.
Step 35: Repurposing Graphics
Now that we have established a look and a color palette we are going to repurpose some of the graphic we used earlier. Let’s move this window to the side for a moment and return to the main mockup file where we now want to go into the ‘Black Coffee Package’ folder and double click the Smart Object so that we can drill down into the flat artwork for the bag and bring it over onto the cup.
Here you will see I have brought over the logo as well as the two larger wifi symbols. In this case, you will need to scale them down using a Free Transform and reposition them to match the image, but you can see the process for bringing the graphics from one window to the other. Remember when you are scaling these elements down to hold the Shift key while dragging inwards to constrain the proportions of the elements so they don’t get stretched out.
Step 36: Warping The Label
After positioning and scaling our elements on the dark gray background, let’s save this and then return to the next level up showing our branded cup on a transparent background. Once we are here we are now going to turn off the visibility of the ‘Emboss’ layer. Next, select the ‘Your Design’ Smart Object and click the small link between the layer thumbnail and the mask to unlink them. What we want to do next is select the Smart Object thumbnail icon, press Command/Ctrl+T to initiate a Free Transform, and then hold the Control key and click on the front of the cup to reveal a dropdown menu where we will choose ‘Warp’.
Here the goal is to try and straighten out the label a bit as I felt that it was too warped and in order to do this we needed to unlink the Smart Object from the mask itself. After choosing the ‘Warp’ option we will be able to straighten out the two top handles and also click and drag upwards a bit from the bottom middle section of the mesh. You may also want to push the middle up a bit as well but you will see that after modifying this a bit it looks better.
Once you are happy with the way things look, save the file and return to the main mockup.
Step 37: Craft Coffee Pack
Next, let’s dive into our last package here by turning on the visibility of the folder and then clicking the small arrow next to the ‘Craft Coffee Pack’ and double clicking the Smart Object at the top.
Double click on the Smart Object highlighted below to go into the next level down where we can place our flat graphics and then move this tab to the side.
Step 38: Old Bag New Bag
After moving the tab to the side we can return to our main mockup and go into the ‘Craft Cartoon Bag’ folder before double clicking this top level Smart Object.
Drill back down into the flat graphics for this larger brown bag and select one of the layers that we applied a red Color Overlay to earlier on. Hold the Control key and click on the small ‘fx’ icon before choosing ‘Copy Layer Style’ so we can copy the same exact red color we used here. Once you have done that you can close out this to return to the main mockup.
Step 39: Consistent Branding
From the main mockup let’s now go into our ‘Black Coffee Package’ folder and dive into that Smart Object.
We will need to go one level deeper to where we can access the flat graphics from the black bag, and we can now place this window or tab next to the Smart Object for our smaller brown bag. Here what we wan to do is once again drag and drop our branded elements from the black bag over into the new one. Again, we will need to transform and reposition some of these elements slightly to match the image below:
Once we have all of our elements in place, hold the Command/Ctrl key and begin selecting all of the layers in this new window that are filled with red. After that, hold the Control key and click on any one of them before choosing ‘Paste Layer Style’ from the dropdown to paste the same red Color Overlay we copied a few steps back from our original brown bag.
Next, select the two layers that have a solid white Color Overlay applied to them, hold the Control key, and click on the small ‘fx’ icon before choosing ‘Clear Layer Style’ which will return them both to black.
Step 40: Subtext
Now let’s change the color of the smaller text with the two side-by-side rectangle outlines. To start, select the top layer, hold the Shift key, and then click on the bottom layer of the four. You should now have all four of these layers selected at the same time.
Press Command/Ctrl+G to place the layers into a new folder and double click the folder name to rename it ‘SUBTEXT’ so we can gather them all into a single folder.
Double click on the new folder and apply a ‘Color Overlay’ to fill all of the objects inside with solid black.
You should now have something like this:
Step 41: Final Details
Let’s save this window and then close it to return to our small brown bag mockup on the transparent background. From here we want to go to the third layer from the bottom which is the Smart Object that will allow us to place graphics on the side of the bag. Double click on this Smart Object to open a new tab.
Move this tab to the side of the paper bag mockup and then double click on the Smart Object that we customized in the previous steps highlighted here:
All we are going to do is grab the ‘WIFI MUG’ and drag and drop it into the lower portion of our new window while making sure to turn off the visibility of the layer containing the graphics that were in the template. Here I have scaled the mug down a bit and placed it in the center at the bottom. Once you have done that, save and close out of the tab.
Now we can see our bag on the transparent background and everything is looking good! If you are happy with that then save the window and close out by pressing Command/Ctrl+S and then Command/Ctrl+W to close the tab and return to the main mockup.
We have now finished creating our Wired Cafe Branded Packaging Design! To create our branded packaging we’ve used a single weight from the ‘Tomkin’ typeface from The Complete Eclectic Font Collection that we used to develop our logo in Illustrator. From here we brought the logo into Photoshop and applied it to a few realistic looking coffee shop mockups to develop a more cohesive brand system. Remember that the ‘Tomkin’ font we have used for the tutorial was just one of many styles that are available in the full bundle, and that is just a sample of what you can expect to find in this all new bundle! This unique collection will help you create work that stands out from your competition while saving you plenty of time and money hunting down the perfect typefaces for your next project.
Remember that whether it’s your outcome for this tutorial or something new you’ve made, we’d love to see your designs on our Facebook page.
Please leave a comment if you have any questions or suggestions. I always look forward to hearing from you!
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