If you’ve followed all of our articles in detail, you should have an amazing, beautifully presented product which has a fantastic chance of succeeding!
Don't worry if you haven't, even if you're nearing the end of your product design process, they are well worth reading to ensure you've covered all the bases - you can check out the rest of our Product Academy articles here.
Key Takeaway
You can launch your products in our unique marketplace, and instantly get it seen by our highly engaged community of hundreds of thousands of designers! You can also launch it on your own website and via social media.
Final Pre-Launch Checks
Before you launch your product, here's a quick recap of the main points you need to cover - browse through to the related articles for further information and help if any of the points raise concerns.
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Does It Make The Most Of Your Talent?
Did you choose a type of product which uses your main talent, within the field you love? Doing so maximises your chances of creating a high-quality product and connecting with your audience.
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Will It Connect With Your Audience?
Do you have a clear audience in mind for the product? Are the products concept, it's visuals and the language used within the product targeted to that audience to help maximise sales?
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Is It Being Promoted With Strong Branding?
Does your product promote your brand? It's important to build brand awareness through your product, doing so will help you sell future products and build an audience to promote those products to.
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Is It Different?
Your product should either be unique - or if it’s targeting something that other products already offer, it should do a better job than all of the current competition, or bring a unique twist or angle which sets it apart.
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Is It Useful?
There’s no point in releasing an amazing looking product if there is no audience for it - or if there are barely any final applications for the product. Make sure that your product has an audience, and that they will find it as useful as possible.
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Is It Fantastic Quality?
Have you gone above and beyond to ensure that the product is fantastic quality? Designers are incredibly discerning - it’s easy for them to see the indicators of high-quality products, and they’ll buy these over the competition every time!
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Is It Beautifully Presented?
You’re selling digital design products to designers - if you really want to wow them and get their attention the presentation needs to be of the highest quality.
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Is It Clear?
Make sure the potential audience can quickly and easily see what your product does, how it does it, it’s scope (how big it is), and why that’s better than any other product which it might be competing with.
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Do You Have A Marketing Plan?
There's a lot we can do to promote your product for you - but there is also a lot you can to promote your own products. It's worth going into your launch with a strong marketing plan!
"By the time I came to Design Cuts I’d been creating products for about 7 months and I had barely any sales. Being part of the community here has changed everything. Until then, I was unsure whether my stuff was even good enough or up to industry standard. The validation alone was huge.Â
What a joy it is to have the freedom to create what’s in my heart and have people respond to that in such a positive way; it’s been truly amazing!"
Kris Lauren - Pretty Little Lines
Leading designer of illustrated digital design products
How We Can Help Launch Your Products
We love building new relationships with talented designers, and promoting their products and brand to our highly engaged community of over 500 thousand designers - to find out more about how we can help check out our marketing article.
Apply To Open A Shop With Design Cuts
We'd love to review your products to see if we can help promote them!
Please remember that Design Cuts is the most curated design marketplace in the world. We check every product to ensure its quality is high enough for our community. You should ensure that your products meet the quality standards outlined in the Product Academy before applying to open a store with us.
About The Author
Matt Slightam is Co-founder and creative director at Design Cuts. He's creatively directed some of the biggest digital design products on the market - working with many leading designers such as Shoutbam, Trailhead, Latino Type, Pretty Little Lines, ROHH, Julia Dreams and many more.
Matt puts out regular useful content to help designers via Instagram, and can be found at @mattslightam
Waiting for more content like this.
It’s wonderful to hear you found this helpful – I’ve popped your feedback over to our team 🙂.
Thank you for this amazing course! I made a lot of notes… one day hope to have designs on DC!
Thank Tammie. We’re glad you enjoyed this and we look forward to seeing some of your designs on DC in the future :). Happy Designing Tammie!
Hello,
First, I just wanted to thank you for this free resource Product Academy, it was very informative and helpful. I had to stop several times while reading through it just so I could absorb all the info, it took me like three days and it was well worth it. I enjoyed lesson 7 about how to properly present your product, after reading that I went and redesigned the display images and wording on each of the individual slides for four of my products. Since then I’ve already noticed more engagement and sales in just the past two weeks on all four of those products.
I did have a question regarding opening a shop with DC. I’ve already submitted my information with a link to my products but was wondering if it’s possible to send some of my products to your team directly so that you can try them out? If so please let me know the best way to do so. Thank you so much for your help and consideration.
Look forward to your reply.
Hey Joe,
Thanks for getting in touch and it’s great to hear that you are really enjoying our Product Academy. We’re so glad that you have found it so useful and have seen a positive change in the engagement of your current projects.
It’s great to hear that you are interested in sending some of your products to the team. the best option would be to pop your resources to our submissions form link, this is where our Product Team will happily check out your resources. To save you some time, I have popped you a link below :
https://www.designcuts.com/apply-to-open-a-shop-with-design-cuts/
I hope this helps Joe :).
Thank you so much Zack!
You are very welcome Joe. Best of Luck :)
Awesome article, I enjoyed it a lot, thanks for sharing such valuable knowledge. I will apply what I learned here to my latest design. Thanks again :)
You are very welcome Abir. We would love to see that design if you are ok with sharing.
Hi There,
Thank you for the amazing resources for creating design products. I have a couple of questions.
I’ve been designing a product that I believe has potential. It ticks a lot of the boxes outlines here. However, one key aspect is feedback and not going all-in before you get that feedback. I have got feedback from other designers I know. But non of them have experience making digital design products. I also saw the form to fill out on Design Cuts to create a shop. This asks for a URL of your product(s). Here’s my question: for designers making their first product, how do they get feedback from Design Cuts, to validate the product before going all in. And how does someone sign up when you don’t have any existing product URLs?
Thank you,
Cam
Hey Camden,
Thanks for getting in touch and it’s great to hear how much you are enjoying the resources you have picked up. It is really exciting to hear that you are working on your first ever product and we hope that you find all of the tips in our Product Acadamy super useful.
We would love to be able to check out your work so if you do not currently have an online store or digital portfolio links, would you mind sending us some visual examples of your work via email to hello@designcuts.com and we can pass this on to our Product Team :)
Hi Zack, I will create some visual examples and send them to the email you provided. Thank you.
Hey Camden,
Thanks for getting back to me and we look forward to seeing these examples of your work :)
I hope you have a lovely day Camden.